Jotform Logo
The Jotform logo uses 1 primary color. Its dominant color is Storm (#0A1551, closest Pantone 274 C). Jotform operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- jotform.com
Design analysis
Jotform uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are rounded and open, with uniform stroke weight that reads cleanly at small sizes. The most distinctive glyph is the "j" — its dot is replaced by a small square speech-bubble shape, subtly referencing a form field or chat input. This single graphic tweak turns an otherwise standard wordmark into a ownable mark without adding a separate symbol. The "o" and "r" share the same corner radius, creating rhythm across the word. Because the mark relies on typography rather than an icon, it scales down to favicon size (the "j" bubble remains legible at 16×16 px) and works equally well in single-color reverse on dark backgrounds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #0A1551 is a deep, near-black navy that reads as professional and trustworthy — critical for a SaaS product handling sensitive data and payments. It avoids the bright blues and teals common in the form-builder category (Typeform, Google Forms, Wufoo), giving Jotform a more serious, enterprise-ready tone while still feeling digital. The single-color approach simplifies reproduction across product UI, marketing, and partner integrations.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Jotform logo, regardless of color or industry.
Brand web palette
Colors Jotform uses across its website — the broader brand system around the logo.
About Jotform
Jotform is a powerful online form builder that allows you to create and publish forms without the need for coding. Whether you're a small business owner, an educational institution, or a non-profit organization, Jotform offers an easy-to-use platform for gathering important data. With over 20 million users worldwide, Jotform is trusted by businesses of all sizes to streamline their data collection process. Since its establishment in 2006, Jotform has continuously evolved to meet the needs of its users. Over the years, they have introduced various features and products to enhance their form-building capabilities, including Encrypted Forms, Form Analytics, Jotform Cards, Jotform Tables, Jotform PDF Editor, and Jotform Sign. They have also expanded their integration options, allowing seamless connections with popular tools like PayPal, Slack, Google Sheets, Mailchimp, and more. Jotform takes pride in making online data and payment collection seamless, empowering businesses to build better workflows. With their dedication to innovation and user-friendly design, Jotform continues to be the go-to solution for efficient and streamlined form creation. Join the millions of users who have benefited from Jotform and start building your forms today
Questions about the Jotform logo
Has Jotform ever used a separate icon logo apart from the wordmark?
The primary brand asset has always been the wordmark described above. A standalone "j" bubble is used as the app icon and favicon, but it is derived directly from the wordmark rather than designed as a separate symbol.
Why is the logo all lowercase?
Lowercase letterforms feel approachable and modern, aligning with Jotform's positioning as a no-code tool for non-technical users. The rounded geometry also mirrors the rounded input fields and buttons inside the product itself, creating visual consistency between brand and UI.
What color is the Jotform logo?
The dominant color of the Jotform logo is Storm (hex #0A1551). The closest Pantone match is 274 C.
How many colors does the Jotform logo have?
The Jotform logo uses 1 primary color: #0A1551.
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The Jotform logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.