Kickstarter Logo
The Kickstarter logo uses 1 primary color. Its dominant color is Seaweed (#05CE78, closest Pantone 7479 C). Kickstarter operates in the Programming & Developer Software industry.
- Color family
- green
- Industry
- Programming & Developer Software
- Brand popularity
- Top 15% of indexed brands
- Website
- kickstarter.com
Design analysis
Kickstarter uses a combined mark — a lowercase wordmark with a distinctive "k" icon that doubles as the app icon and favicon. The "k" features a diagonal flag/banner extending from its ascender, suggesting momentum, launch, and the "kick" in the name. The wordmark is set in a custom geometric sans-serif with rounded terminals, friendly but precise. At small sizes the "k" icon holds independently — the flag shape remains legible down to 16 px, making it effective as an app icon. The all-lowercase styling signals approachability and community, contrasting with the all-caps corporate norms of traditional finance platforms. The mark works because the icon is derived directly from the first letter, not an abstract symbol, so brand recall transfers instantly between wordmark and icon.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The signature green (#05CE78) sits between mint and seaweed — brighter than financial-services teal, warmer than clinical tech blues. In a sector dominated by blue (trust, stability), this green signals growth, creativity, and "go" without feeling aggressive. It pops on both light and dark backgrounds, essential for a platform that appears embedded in creators' project pages. The single-colour simplicity keeps reproduction costs low and ensures the mark stays recognisable when printed in one colour on merchandise or receipts.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kickstarter logo, regardless of color or industry.
Brand web palette
Colors Kickstarter uses across its website — the broader brand system around the logo.
About Kickstarter
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Questions about the Kickstarter logo
Why does Kickstarter use a lowercase wordmark?
The all-lowercase treatment signals approachability and community rather than institutional authority. It aligns with the platform's positioning as a place for individual creators, not corporations, and differentiates from traditional financial services that typically use uppercase serif logotypes.
What does the flag on the "k" represent?
The diagonal flag extending from the "k" ascender visualises the "kick" in Kickstarter — a launch, a start, forward momentum. It also functions as a play-button metaphor, reinforcing the platform's role in initiating creative projects. The shape is simple enough to remain clear at favicon size.
What color is the Kickstarter logo?
The dominant color of the Kickstarter logo is Seaweed (hex #05CE78). The closest Pantone match is 7479 C.
How many colors does the Kickstarter logo have?
The Kickstarter logo uses 1 primary color: #05CE78.
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The Kickstarter logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.