Kick Logo
The Kick logo uses 1 primary color. Its dominant color is Traffic Green (#53FC18, closest Pantone 802 C). Kick operates in the Tv Movies & Streaming industry.
- Color family
- green
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 5% of indexed brands
- Website
- kick.com
Design analysis
Kick uses a custom wordmark where the initial "K" doubles as a play-button glyph: the letter's vertical stem forms the left edge of a right-pointing triangle, while the two diagonal arms complete the arrow shape. The remaining letters "ick" are set in a matching geometric sans-serif with uniform stroke width, rounded terminals, and a slight forward lean that suggests motion. This construction makes the mark a hybrid — part logotype, part icon — so the "K" can stand alone as an app avatar or favicon without losing brand meaning. At small sizes the play-button negative space remains legible because the triangle is carved from the letterform itself rather than added as a separate element, avoiding the clutter that plagues many streaming logos when reduced to 16 px.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The neon Traffic Green (#53FC18) is a deliberate rupture from the purple-blues of Twitch and the reds of YouTube Live, staking out instant visual territory in a crowded category. High-luminance green reads as "live" and "go" across cultures, reinforcing the platform's real-time promise, while its near-fluorescent intensity pops against both dark-mode interfaces and the colorful thumbnail grids that dominate stream directories.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kick logo, regardless of color or industry.
Brand web palette
Colors Kick uses across its website — the broader brand system around the logo.
About Kick
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Questions about the Kick logo
Why does the Kick logo use a play button inside the letter K?
The integrated play triangle turns the initial into a universal "start streaming" symbol, letting the mark function as both wordmark and standalone icon without adding extra graphic elements.
Has Kick changed its logo since launch?
As of 2024 the logo remains unchanged from the platform's 2022 public debut; only minor optical adjustments for different background contrasts have been observed.
What color is the Kick logo?
The dominant color of the Kick logo is Traffic Green (hex #53FC18). The closest Pantone match is 802 C.
How many colors does the Kick logo have?
The Kick logo uses 1 primary color: #53FC18.
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The Kick logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.