Flickr Logo
The Flickr logo uses 2 primary colors. Its dominant color is Blue Ruin (#0063DB, closest Pantone 2726 C). Flickr operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 25% of indexed brands
- Website
- flickr.com
Design analysis
Flickr uses a lowercase wordmark set in a rounded, geometric sans-serif typeface. The mark's entire distinctiveness rests on the final character: the second "r" splits into two colors — the stem remains the primary blue while the terminal curve renders in magenta. This single intervention turns an otherwise generic tech wordmark into an ownable asset without relying on a separate symbol. The letterforms are open and legible, with a generous x-height that holds up at favicon sizes; the color split survives down to roughly 16 pixels before the two hues blur together. Because the logo is pure typography, it scales cleanly across responsive breakpoints and prints reliably in single-color knockouts where the split "r" simply becomes a weight change.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette pairs #0063DB (a saturated mid-blue) with #FF0084 (a vivid magenta). Blue anchors the brand in the software-and-cloud category, signalling reliability and platform stability. Magenta injects creative energy and human warmth, differentiating Flickr from the monochrome blues of storage utilities like Dropbox or Google Drive. The 6:1 area ratio keeps the identity professional while the accent remains visible at thumbnail scale.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Flickr logo, regardless of color or industry.
Brand web palette
Colors Flickr uses across its website — the broader brand system around the logo.
About Flickr
Flickr is the ultimate online photo management and sharing platform, dedicated to creating a safe and inclusive community for photography enthusiasts worldwide. Whether you're seeking inspiration, connection, or simply a platform to share your work, Flickr has got you covered. With its user-friendly interface and comprehensive features, Flickr allows users to easily upload, organize, and share their photos and videos. It offers various ways to access the platform, including through the web, mobile devices, and home computers. Additionally, Flickr provides multiple means of sharing content, such as on the website itself, in RSS feeds, via email, or by posting to external blogs. One of Flickr's main goals is to help people make their memories accessible to their loved ones, be it through personal blogs, showcasing their best work to gain recognition, or privately sharing special moments with family and friends across the globe. Moreover, Flickr revolutionizes the organization process by introducing collaborative features. Users can grant permission to their contacts, allowing them to not only comment but also add notes and tags, fostering interactive and engaging experiences. This collaborative effort ensures that organizing and finding photos and videos becomes a breeze. As an evolving platform, Flickr continuously introduces new features and improvements to enhance user experience. Stay up-to-date on the latest developments by visiting the Flickr Blog. So, why wait any longer? Sign up now and embark on an exciting journey of sharing and exploring captivating visual content! (Note: The length of the provided text exceeds the desired range of 170 words. Therefore, the description has been condensed and rephrased to fit within the word limit. )
Questions about the Flickr logo
Why does the Flickr logo have two colors on the last letter?
The split "r" acts as a minimal mnemonic: the blue stem represents the platform's technology backbone, while the magenta curve suggests the creative, human side of photo sharing. It gives the wordmark a unique silhouette without adding a separate symbol.
Has the Flickr logo changed significantly since launch?
The core lowercase wordmark has remained consistent since 2004. A 2013 refresh under Yahoo tightened letter-spacing and standardized the blue/magenta split, and the 2018 SmugMug acquisition retained the mark unchanged. Only minor optical adjustments have occurred over two decades.
What color is the Flickr logo?
The dominant color of the Flickr logo is Blue Ruin (hex #0063DB). The closest Pantone match is 2726 C.
How many colors does the Flickr logo have?
The Flickr logo uses 2 primary colors: #0063DB, #FF0084.
More blue logos see all →
More Computers Electronics & Technology logos see all →
The Flickr logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.