Zapier Logo
The Zapier logo uses 1 primary color. Its dominant color is Kālā Black (#201515, closest Pantone 419 C). Zapier operates in the Programming & Developer Software industry.
- Color family
- red
- Industry
- Programming & Developer Software
- Brand popularity
- Top 5% of indexed brands
- Website
- zapier.com
Design analysis
Zapier uses a combined mark: a custom lowercase wordmark paired with a standalone "Z" symbol that doubles as a lightning-bolt zigzag. The wordmark is set in a geometric sans-serif with rounded terminals and a slightly condensed width, giving it a friendly technical feel without looking juvenile. The "Z" icon is built from three parallel strokes that taper at the ends, suggesting motion and connection — a direct visual metaphor for the platform's core promise of linking disparate apps. At small sizes the icon holds its shape well because the strokes maintain consistent weight and clear negative space; the wordmark remains legible down to roughly 16 px height thanks to open counters and generous x-height. In the automation-tool category, where many competitors rely on abstract puzzle pieces or generic arrows, Zapier's mark feels proprietary without being cryptic.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #201515 (Kālā Black) reads as serious infrastructure rather than playful consumer tech, aligning with a product that sits in mission-critical workflows. A single dark neutral avoids the crowded blue-purple gradients common in SaaS, ensuring the mark reproduces cleanly in monochrome print, fax, or high-contrast OS modes. When the brand needs energy, it introduces bright accent colors in UI and marketing — not in the logo itself — keeping the core identity timeless and implementation-agnostic.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zapier logo, regardless of color or industry.
Brand web palette
Colors Zapier uses across its website — the broader brand system around the logo.
About Zapier
Zapier is a brand that specializes in workflow automation for everyone. With over 5,000 app integrations, Zapier automates your work, allowing you to focus on what really matters. Their automation platform offers a no-code solution that can be used across a wide range of apps. Zapier provides a variety of features to help you build flexible workflows, including app integrations that allow you to explore over 5,000 app connections. They also offer early access to new products, such as Tables beta, which provides no-code databases built for Zaps, and Interfaces beta, which offers custom pages to power your Zaps. Additionally, their AI Chatbot beta allows for easy building without code required. Zapier caters to various roles and workflows, including marketing, business owners, IT, sales operations, and more. They offer solutions for lead management, customer communications, internal processes, and data management. Whether you are a startup, small or medium-sized business, or an enterprise, Zapier has resources and support to meet your needs. By connecting your tools and streamlining your mission-critical processes, Zapier makes automation easier and delivers a bigger impact. You can start for free with email or Google, and enjoy their core features for free forever. With an extensive range of apps and the ability to build custom workflows in minutes, Zapier helps you automate the busywork, allowing you to focus on your job and not your tools. Learn more about Zapier and explore their use cases to get more power from your existing tools
Questions about the Zapier logo
Why does Zapier use a lightning bolt shape in its logo?
The three-stroke zigzag forms a "Z" while evoking speed and instantaneous connection — core metaphors for an automation platform that moves data between apps in real time.
Has the Zapier logo changed significantly since launch?
The current mark is a refinement of the original 2011 identity; the wordmark was redrawn for better legibility and the icon's strokes were balanced, but the fundamental lightning-bolt "Z" concept has remained consistent.
What color is the Zapier logo?
The dominant color of the Zapier logo is Kālā Black (hex #201515). The closest Pantone match is 419 C.
How many colors does the Zapier logo have?
The Zapier logo uses 1 primary color: #201515.
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The Zapier logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.