Nº 005 Zscaler logo

Zscaler Logo

The Zscaler logo uses 1 primary color. Its dominant color is Epic Blue (#236BF5, closest Pantone 2368 C). Zscaler operates in the Computer Security industry.

Color family
blue
Brand popularity
Top 1% of indexed brands
Website
zscaler.com

Design analysis

Zscaler uses a combination mark: a geometric "Z" symbol paired with an all-caps sans-serif wordmark. The symbol is built from two parallel horizontal bars connected by a single diagonal stroke, creating a continuous Z-form that reads clearly at favicon size. The wordmark employs a customized grotesque with uniform stroke width, slightly squared curves, and generous letter-spacing that keeps it legible when compressed. The mark follows the cybersecurity convention of abstract, tech-forward geometry but avoids the shield, lock, or hexagon clichés that saturate the category. Its strength is scalability — the symbol works as a standalone app icon, while the horizontal lockup fits navigation bars and partner slides without crowding. A minor weakness is that the symbol's diagonal angle is subtle; at very small sizes it can blur into a generic zigzag unless the blue is rendered cleanly.

Continuous diagonal stroke forming the Z symbolAll-caps grotesque wordmark with wide trackingSingle saturated Epic Blue across mark and UIAbsence of shield, lock, or hexagon motifs

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured Epic Blue (#236BF5) is a saturated, mid-value blue that sits between the navy blues of legacy vendors (Palo Alto, Cisco) and the teal/green accents of newer SSE players. In an industry dominated by dark, authoritative palettes, this brighter hue signals cloud-native speed and approachability while retaining enough depth to convey enterprise trust. It also performs well on both light and dark backgrounds — critical for a product that lives in browser toolbars, admin consoles, and co-branded partner pages.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Zscaler logo, primary version
Primary SVG PNG
Zscaler logo, white version for dark backgrounds
White SVG PNG
Zscaler logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Zscaler logo, regardless of color or industry.

Brand web palette

Colors Zscaler uses across its website — the broader brand system around the logo.

About Zscaler

Zscaler is a renowned brand that helps protect thousands of users, devices, and applications from cyberattacks and data loss through their innovative Zero Trust Exchange platform. With a focus on security and reliability, Zscaler enables seamless and secure access to applications and data, ensuring a transformative and secure experience for organizations worldwide. As a leader in the 2023 Gartner® Magic Quadrant™ for Security Service Edge (SSE), Zscaler offers the world's largest security cloud, delivering customer success stories and leveraging machine learning and AI to stay at the forefront of cybersecurity. Zscaler's comprehensive solutions include Secure Internet Access (ZIA), Secure Private Access (ZPA), Data Protection (CASB/DLP), and Digital Experience (ZDX). Their zero trust architecture ensures secure business continuity, infrastructure modernization, and protection against cyber threats. With over 6,000 customers, including 30% of the Forbes Global 2000, Zscaler has established itself as a trusted partner in secure digital transformation. Join their mission to anticipate, secure, and simplify the experience of doing business, and together, let's shape a more secure future

Questions about the Zscaler logo

What does the Zscaler Z symbol represent?

The symbol is a stylized letter Z constructed from two horizontal bars linked by a single diagonal stroke. It abstractly suggests data flow, connection, and the "zero trust" principle of continuous verification — but the company has not published an official symbolic meaning beyond the letterform itself.

Has the Zscaler logo changed since the company went public?

The core combination mark (symbol + wordmark in Epic Blue) has remained visually consistent since at least the 2018 IPO period. Minor optical adjustments to letter-spacing and symbol weight have occurred for screen optimization, but no public redesign or rebrand has been announced.

What color is the Zscaler logo?

The dominant color of the Zscaler logo is Epic Blue (hex #236BF5). The closest Pantone match is 2368 C.

How many colors does the Zscaler logo have?

The Zscaler logo uses 1 primary color: #236BF5.

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The Zscaler logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.