Trend Micro Logo
The Trend Micro logo uses 2 primary colors. Its dominant color is Maximum Red (#D71920, closest Pantone 3546 C). Trend Micro operates in the Computer Security industry.
- Color family
- red
- Industry
- Computer Security
- Brand popularity
- Top 1% of indexed brands
- Website
- trendmicro.com
Design analysis
Trend Micro uses a combination mark consisting of a geometric icon paired with a clean sans-serif wordmark. The icon is a solid red square containing a white "T" formed by negative space — two rectangular cutouts creating a vertical stem and horizontal crossbar. This construction is deliberately simple: the T reads instantly at favicon sizes because it relies on figure-ground contrast rather than fine detail. The wordmark sits to the right in a uniform-weight, humanist sans-serif (resembling Frutiger or a close cousin) with open apertures and even spacing, ensuring legibility across digital and print contexts. The lockup maintains a fixed proportional relationship; the icon height matches the cap height of the logotype, creating a balanced horizontal rectangle that fits neatly into navigation bars, app tiles, and partner grids. In the cybersecurity sector, where many competitors favor shields, locks, or abstract globes, the letter-based icon is a quiet differentiator — it signals brand confidence without resorting to category clichés.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is restricted to Maximum Red (#D71920) and white (#FFFFFF), a high-contrast duo that meets WCAG AAA standards on both light and dark backgrounds. Red is the sector's default signal colour — associated with alerts, threats, and immediate action — so Trend Micro aligns with user expectations while owning a warmer, slightly orange-leaning hue that feels more approachable than the cooler blues of Microsoft Security or the deeper crimsons of Kaspersky. The minimal two-colour system also reduces reproduction cost and complexity across merchandise, event signage, and co-branded partner materials.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Trend Micro logo, regardless of color or industry.
Brand web palette
Colors Trend Micro uses across its website — the broader brand system around the logo.
About Trend Micro
Trend Micro is a global cybersecurity company headquartered in Tokyo, Japan. The company was founded in 1988 by Steve Chang, Jenny Chang, and Eva Chen, with a mission to make the world safe for exchanging digital information. Trend Micro offers a wide range of cybersecurity products and services to protect against threats such as malware, ransomware, phishing attacks, and data breaches. Their main products include security software for home users, small and medium-sized businesses, and large enterprises. They also provide cloud security solutions, network defense mechanisms, and specialized products for securing industrial control systems and critical infrastructure. With a global presence, Trend Micro operates through numerous subsidiaries, joint ventures, and partnerships worldwide. Notable subsidiaries include Trend Micro Incorporated (United States), Trend Micro Europe (United Kingdom), Trend Micro Australia, and Trend Micro Asia Pacific (Singapore). The company has also formed strategic partnerships with leading technology companies such as Microsoft, AWS, VMware, and HP. Trend Micro is recognized as a leading player in the cybersecurity industry. It holds a significant market position with a strong presence in both domestic and international markets. The company has consistently reported impressive global sales and has remained competitive with other major cybersecurity vendors such as Symantec, McAfee, and Kaspersky. Throughout its history, Trend Micro has achieved several milestones and technological advancements. In recent years, the company has focused on expanding its portfolio to address emerging threats and technologies, including the Internet of Things (IoT) and cloud computing. Additionally, Trend Micro has introduced machine learning and artificial intelligence capabilities into its security solutions, enhancing its ability to detect and respond to sophisticated attacks. As of the latest updates, Trend Micro continues to innovate and adapt to the evo
Questions about the Trend Micro logo
Has Trend Micro's logo changed significantly since the company was founded?
The current red-square-and-T icon was introduced in a 2011 brand refresh, replacing an earlier globe-and-swoosh mark. Since then the icon has remained visually consistent, with only minor optical adjustments to the negative-space proportions and a slight typeface update for the wordmark.
Why does Trend Micro use a letter-based icon instead of a shield or lock like many competitors?
A letter mark ties the symbol directly to the company name, improving recall for a brand that operates globally across languages where "Trend Micro" is transliterated rather than translated. It also avoids the visual noise of overused security metaphors, allowing the red square to function as a distinctive, ownable asset in crowded partner ecosystems.
What color is the Trend Micro logo?
The dominant color of the Trend Micro logo is Maximum Red (hex #D71920). The closest Pantone match is 3546 C.
How many colors does the Trend Micro logo have?
The Trend Micro logo uses 2 primary colors: #FFFFFF, #D71920.
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The Trend Micro logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.