【公式】ポイ活ならECナビ なるお Logo
The 【公式】ポイ活ならECナビ なるお logo uses 1 primary color. Its dominant color is Boulevardier (#D10000, closest Pantone 485 C). 【公式】ポイ活ならECナビ なるお operates in the Construction & Maintenance industry.
- Color family
- red
- Industry
- Construction & Maintenance
- Brand popularity
- Top 29% of indexed brands
- Website
- ecnavi.jp
Design analysis
The ECナビ logo is a combination mark pairing a katakana wordmark ("ECナビ") with a mascot character named Naruo (なるお) — a small boy with spiky hair and a cheerful expression. The wordmark uses a rounded, slightly condensed gothic typeface that reads cleanly at favicon size. Naruo sits to the left of the text, his silhouette distinct enough to function as a standalone app icon. The mark avoids gradients, shadows, or fine detail, which keeps reproduction reliable across web, app, and printed point-of-sale materials. In the context of Japanese points sites — a crowded category dominated by busy, multi-colour badges — this restraint is a practical advantage: the logo remains legible on cluttered affiliate banners and small mobile screens.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #D10000 red appears as an accent on Naruo's clothing and as a highlight stroke in the wordmark, covering roughly four percent of the total mark area. Red is the conventional action colour in Japanese e-commerce and points services (Rakuten, Yahoo! Shopping, LINE Points all use it), signalling urgency and reward. By limiting the hue to small, high-contrast touches against a white or light-grey background, the palette stays energetic without overwhelming the interface — critical when the logo sits inside partner sites that already carry heavy visual noise.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the 【公式】ポイ活ならECナビ なるお logo, regardless of color or industry.
Brand web palette
Colors 【公式】ポイ活ならECナビ なるお uses across its website — the broader brand system around the logo.
About 【公式】ポイ活ならECナビ なるお
ECナビ【公式】は、日本最大級のポイントサイトです。ネットショッピングやアンケート、無料会員登録やミニゲームなどを通じて、現金や電子マネー、ギフト券などと交換できるポイントを獲得することができます。ECナビは副業や副収入のために最適なサービスです。毎日ポイントを集めて、簡単にお小遣い稼ぎをしましょう！ECナビでは、ポイントを獲得できるさまざまなコンテンツやキャンペーンも用意されています。また、ショップやサービスの利用でポイントが貯まるだけでなく、ポイントアップのチャレンジや特典もあります。さらに、ECナビカードプラスやECナビ募金など、さまざまな特典も利用することができます。ECナビは、ポイントサイトとしてあなたの生活を豊かにするための幅広いサービスを提供しています。
Questions about the 【公式】ポイ活ならECナビ なるお logo
Who is the boy character in the ECナビ logo?
The character is Naruo (なるお), ECナビ's official mascot since the service's early years. He appears across the site, app, and marketing as a friendly guide for point-collecting activities.
Has the ECナビ logo changed much over time?
The core combination of Naruo plus the katakana wordmark has remained stable for over a decade. Minor refinements have simplified line weight and standardized the red accent, but no full redesign has been publicly announced.
What color is the 【公式】ポイ活ならECナビ なるお logo?
The dominant color of the 【公式】ポイ活ならECナビ なるお logo is Boulevardier (hex #D10000). The closest Pantone match is 485 C.
How many colors does the 【公式】ポイ活ならECナビ なるお logo have?
The 【公式】ポイ活ならECナビ なるお logo uses 1 primary color: #D10000.
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The 【公式】ポイ活ならECナビ なるお logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.