Lenovo Logo
The Lenovo logo uses 2 primary colors. Its dominant color is Mario (#E60012, closest Pantone 2347 C). Lenovo operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- lenovo.com
Design analysis
Lenovo uses a lowercase wordmark set in a custom geometric sans-serif. The defining gesture is the tilted "e" with a rectangular accent mark floating above its upper-right corner — a subtle nod to forward momentum and the "new" in the name. The mark is purely typographic with no separate symbol, which makes it highly legible at favicon sizes and on product bezels where space is tight. Letter spacing is generous, counters are open, and the x-height is tall relative to cap height (there are no caps), giving the word a stable, approachable rhythm that reads cleanly across screen resolutions and embossed plastic.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The saturated red (#E60012) breaks from the sea of corporate blues that dominate computing, signalling energy and consumer warmth while still feeling technical when paired with abundant white space. White (#FFFFFF) acts as the functional ground, ensuring the red remains vivid on both glossy laptop lids and matte packaging without requiring a secondary outline or keyline.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Lenovo logo, regardless of color or industry.
Brand web palette
Colors Lenovo uses across its website — the broader brand system around the logo.
About Lenovo
Lenovo is a multinational technology company headquartered in Beijing, China, and Morrisville, North Carolina, USA. It was founded in 1984 as Legend Group in Beijing and adopted the name Lenovo in 2004. The company's headquarters in China covers 5 million square feet and consists of research and development, manufacturing, and logistics facilities. Lenovo is primarily engaged in the design, development, manufacturing, and sales of personal computers, tablets, smartphones, servers, workstations, smart televisions, and related accessories. The company also offers cloud computing solutions and services. Lenovo's products are divided into two main brands: Think and Idea. The Think brand focuses on business-oriented products, while the Idea brand is targeted towards consumers. With operations spanning over 180 countries, Lenovo has a global presence through a network of manufacturing and distribution facilities. The company has numerous subsidiaries and joint ventures worldwide, including Medion AG, a German electronics company, and Motorola Mobility, the mobile phone division of Motorola. Despite facing competition from other technology giants like HP and Dell, Lenovo has achieved significant market success. In terms of global sales, Lenovo consistently ranks as one of the largest personal computer vendors. The company has also made notable strides in the smartphone market, establishing itself as one of the leading smartphone manufacturers. Over the years, Lenovo has made several significant achievements and strategic changes. In 2005, the company acquired IBM's Personal Computing Division, which helped propel its growth in the PC market. In 2014, Lenovo completed the acquisition of Motorola Mobility, further strengthening its presence in the smartphone industry. As of the latest updates, Lenovo continues to innovate and expand its product lineup. The company is heavily investing in research and development, with a focus on emerging technologies such as artificial intel
Questions about the Lenovo logo
When did Lenovo introduce its current red wordmark?
Lenovo unveiled the current lowercase wordmark with the tilted 'e' in May 2015, replacing the previous uppercase 'Lenovo' logotype that had been used since the 2003 rebrand from Legend Group.
Does Lenovo use a separate symbol or icon alongside the wordmark?
No. The brand relies entirely on the custom wordmark; the tilted 'e' accent serves as the only graphic shorthand, appearing alone only in extreme space-constrained contexts such as app icons or keyboard LEDs.
What color is the Lenovo logo?
The dominant color of the Lenovo logo is Mario (hex #E60012). The closest Pantone match is 2347 C.
How many colors does the Lenovo logo have?
The Lenovo logo uses 2 primary colors: #E60012, #FFFFFF.
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The Lenovo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.