Astra WordPress Theme Logo
The Astra WordPress Theme logo uses 1 primary color. Its dominant color is Dandelion Floatie (#E8E7EC, closest Pantone 9023 C). Astra WordPress Theme operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- wpastra.com
Design analysis
The Astra logo is a combined mark pairing a geometric symbol with a lowercase wordmark. The symbol constructs an abstract "A" from four monoline strokes intersecting at a common center, forming an asterisk-like shape that reads as both a star (Latin: astra) and a cursor/loading indicator — apt for a performance-focused theme. Stroke weight is uniform, corners are sharp, and the mark sits on a precise square grid, ensuring it scales cleanly to 16 px favicon size without losing legibility. The wordmark uses a geometric grotesque (close to Inter or system UI fonts) with open apertures and consistent stroke contrast, set in sentence case for approachability. Horizontal and stacked lockups exist; both maintain clear space rules tied to the symbol's height. In the WordPress ecosystem — crowded with blue (Automattic, Elementor) and red (Divi, GeneratePress) identities — the mark's construction feels native to the dashboard UI language while the symbol's rotational symmetry suggests extensibility and speed.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #E8E7EC (Dandelion Floatie) is a near-white cool neutral capturing the logo's knockout/white version used on Astra's signature violet backgrounds. In practice the brand leads with a deep violet (#7F56D9), a deliberate departure from the sector's dominant blues; violet signals creativity and technical depth while the light neutral reinforces the "lightweight, fast" promise by avoiding visual mass. This two-tone system — violet for brand, near-white for product UI — mirrors the theme's own light/dark mode flexibility and keeps the mark legible across the infinite background colors of user sites.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Astra WordPress Theme logo, regardless of color or industry.
Brand web palette
Colors Astra WordPress Theme uses across its website — the broader brand system around the logo.
About Astra WordPress Theme
Astra is a brand of WordPress theme developed by the passionate team at Brainstorm Force. Their mission is to bring innovation and creative freedom to the WordPress ecosystem by building high-quality, affordable, and reliable products. Astra is their flagship theme, designed to help customers reduce website development time and create amazing websites that perform well for their businesses. The story of Astra began in 2009 when Brainstorm Force was founded. Since then, they have built a range of WordPress products, including Schema Pro, Ultimate Addons, Convert Pro, Cart Flows, and more. Astra is the result of extensive research and understanding of user pain points. It combines optimized code, ease of use, and a complete package of features to provide a flawless and fast theme for any business type. The team at Brainstorm Force built Astra because they struggled to find reliable themes that didn't break on updates or lacked customization options. After months of development and client feedback, they launched Astra in 2017. Since then, it has gained incredible success, with over 1. 6 million active installs and rave reviews from industry experts. Astra is known for its lightning-fast performance, compatibility with page builders, and professionally designed templates for various industries. It has received 5-star ratings and praise from professionals like Troy Dean, Chris Lema, Syed Balkhi, and Ben Pines. What sets Astra apart is their commitment to making it accessible to all. The theme is free to download, with affordable packages available for additional features. Astra believes in putting people first, emphasizing empathy, trust, loyalty, quality, courage, simplicity, and fun as their core values. They also actively contribute to the WordPress community and support charitable initiatives like the Mid-Day Meals program, providing lunch meals to school children. Experience the power of Astra and join over 1. 6 million Astra lovers in creating stunning websites tha
Questions about the Astra WordPress Theme logo
What does the Astra symbol represent?
The intersecting strokes form an abstract "A" that doubles as an asterisk (from Latin astra, meaning stars), conveying speed, a starting point for any project, and the theme's extensibility through hooks and integrations.
Why does the logo sometimes appear light gray instead of purple?
The #E8E7EC measurement reflects the white/knockout version designed for use on Astra's violet brand backgrounds or dark mode interfaces; the primary logo uses the signature violet on light backgrounds.
What color is the Astra WordPress Theme logo?
The dominant color of the Astra WordPress Theme logo is Dandelion Floatie (hex #E8E7EC). The closest Pantone match is 9023 C.
How many colors does the Astra WordPress Theme logo have?
The Astra WordPress Theme logo uses 1 primary color: #E8E7EC.
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The Astra WordPress Theme logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.