Okta Logo
The Okta logo uses 2 primary colors. Its dominant color is Accursed Black (#0A0A0A, closest Pantone Black 6 C). Okta operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- okta.com
Design analysis
Okta uses a lowercase wordmark set in a custom geometric sans-serif typeface. The letterforms are constructed from near-perfect circles and straight lines — the "O" is a true circle, the "k" and "t" share identical vertical stems and angled terminals, and the "a" is a single-story form with a circular counter. This mathematical consistency reflects the company's core product: deterministic, rules-based identity infrastructure. There is no accompanying symbol or icon; the wordmark alone carries full brand weight. At small sizes (favicon, mobile nav bar) the mark holds up because the counters remain open and the stroke weight is uniform, avoiding the thinning problems of high-contrast typefaces. In the crowded IAM sector, where competitors like Auth0, Ping, and Microsoft rely on abstract shields, keys, or checkmarks, Okta's pure typography signals confidence and maturity — it reads as platform infrastructure rather than a feature tool.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette consists exclusively of #0A0A0A and #313131 — effectively black and a very dark charcoal. In identity and access management, colour is often used to signal trust (blue) or security (green); Okta rejects both in favour of near-absolute neutrality. This mirrors the product's role as an invisible control plane: the brand does not want to "feel" like security, it wants to be the standard against which security is measured. The two measured values are close enough to function as a single ink in print, simplifying reproduction across swag, data-centre signage, and co-branded partner portals.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Okta logo, regardless of color or industry.
Brand web palette
Colors Okta uses across its website — the broader brand system around the logo.
About Okta
Okta is a software company based in the United States that specializes in identity and access management solutions. The company was founded in 2009 by Todd McKinnon and Frederic Kerrest and is headquartered in San Francisco, California. Okta's main product is the Okta Identity Cloud, a platform that provides secure and seamless access for users to their applications and data. It combines single sign-on, multi-factor authentication, and lifecycle management features to ensure that only authorized individuals can access sensitive information. Okta also offers solutions for customer identity and workforce identity, addressing the needs of both businesses and individual users. On a global scale, Okta operates in various countries and serves organizations of all sizes, ranging from small businesses to Fortune 500 companies. The company has expanded its operations through acquisitions, with notable subsidiaries including Auth0, a leading identity management platform. In terms of market position, Okta is recognized as a leader in the identity and access management industry. It has a strong presence in the global market and competes with other major players such as Microsoft's Azure Active Directory and Ping Identity. Okta's innovative approach and commitment to providing secure identity solutions have contributed to its growth and success. Over the years, Okta has achieved several notable milestones. In 2017, the company went public and had a successful initial public offering. It has also been recognized by various industry analysts and organizations for its leadership, including being named a Leader in the Gartner Magic Quadrant for Access Management and receiving recognition from Forbes as one of the fastest-growing companies. As of the latest available information, Okta continues to grow and expand its offerings. The company remains focused on providing cutting-edge identity solutions to help organizations protect their data and ensure secure access for users. Together
Questions about the Okta logo
Does Okta have a separate logo symbol or icon?
No. Okta's primary brand mark is the lowercase wordmark alone. A circular "O" glyph is occasionally used as an app icon or favicon, but it is not treated as a standalone logo in brand guidelines.
What font does Okta use for its logo?
The wordmark is drawn from a proprietary typeface family commissioned by Okta (often referred to internally as "Okta Sans"). It is not available for public licensing; marketing and product teams use the commercial font Inter for UI and body copy.
What color is the Okta logo?
The dominant color of the Okta logo is Accursed Black (hex #0A0A0A). The closest Pantone match is Black 6 C.
How many colors does the Okta logo have?
The Okta logo uses 2 primary colors: #0A0A0A, #313131.
More black logos see all →
More Programming & Developer Software logos see all →
The Okta logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.