Asana Logo: Colors, Hex Codes & Design Analysis

Design analysis

Asana's logo is a geometric symbol mark composed of three rounded rectangles arranged in a triangular formation, suggesting an abstract letter "A" without using literal typography. The three elements are equally spaced and identical in proportion, creating a sense of balance and forward motion. This construction allows the mark to function as both a letterform and a conceptual diagram — three nodes connected by implied lines, echoing the platform's core metaphor of tasks, people, and projects in alignment. The mark works effectively at small sizes because it relies on strong positive shapes rather than fine lines or interior detail; the rounded corners prevent visual harshness when scaled down to favicon dimensions. In the project-management software category, where many competitors use checklist icons, kanban columns, or literal "P" initials, Asana's abstract geometry stands apart while still feeling approachable and systematic.

Three identical rounded rectangles in a triangleAbstract "A" readable at a glanceSingle deep blue-gray colorNo accompanying logotype in app icon usage

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single measured color #2E3C54 (Biscay) is a deep blue-gray that reads as navy in most contexts. This hue sits between the bright blues favored by consumer apps (Trello, Slack) and the stark blacks of developer tools (GitHub, GitLab), signaling enterprise credibility without coldness. Its low saturation keeps the mark legible on both light and dark backgrounds, and the absence of a secondary palette forces brand consistency across product UI, marketing, and partner integrations.

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Asana logo, regardless of color or industry.

Brand web palette

Colors Asana uses across its website — the broader brand system around the logo.

About Asana

Asana is a cloud-based project management software company that was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. Moskovitz, a co-founder of Facebook, and Rosenstein, an early employee of Facebook, created the platform to address the issues they encountered with existing project management tools while working at the social media giant. Asana's headquarters are currently located in San Francisco, California. Asana offers a range of products and services to enable teams to effectively collaborate and manage their projects. Its main product is a web and mobile application that allows users to create, assign, and track tasks within a team. Users can also set deadlines, attach files, and provide updates on the status of their tasks. Additionally, Asana provides tools for project tracking, document sharing, and collaboration. The company operates on a global scale, serving customers in over 190 countries. As of now, there are no noteworthy subsidiaries, joint ventures, or partnerships associated with Asana. However, the company has integrations with several popular tools and platforms such as Google Drive, Slack, and Microsoft Teams. In terms of market position, Asana is a leading player in the project management software market. The company's strong focus on user experience, intuitive design, and robust features have helped it attract a large user base. It competes with other established project management software providers such as Trello, Basecamp, and Wrike. In terms of sales, Asana reported revenue of $142. 6 million for the fiscal year 2021. It continues to experience significant growth, with a steady increase in its user base and revenues year after year. Notable events in Asana's history include its initial launch in 2011, its integration with Google Workspace in 2015, and its successful IPO in September 2020. These milestones have contributed to the company's growth and increased brand recognition. As of the latest updates, Asana continues to innovat

Questions about the Asana logo

What do the three shapes in Asana's logo represent?

The three shapes symbolize the core units of work in Asana: tasks, projects, and conversations (or people). They also form an abstract "A" for the brand name, reinforcing the idea of alignment and collaboration without using literal letters.

Has Asana's logo changed since launch?

The three-node symbol has remained consistent since the product's public launch in 2011. A minor refinement in 2018 adjusted the corner radius and optical spacing for better screen rendering, but the fundamental geometry and single-color treatment have not changed.

What color is the Asana logo?

The dominant color of the Asana logo is Biscay (hex #2E3C54). The closest Pantone match is 8781 C.

How many colors does the Asana logo have?

The Asana logo uses 1 primary color: #2E3C54.

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The Asana logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.