AdGuard Logo
The AdGuard logo uses 2 primary colors. Its dominant color is Pale Green (#67B279, closest Pantone 6170 C). AdGuard operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- adguard.com
Design analysis
The AdGuard logo combines a wordmark with a distinctive shield icon, a category-standard symbol for digital security and privacy. The shield is rendered as a simplified, geometric form — typically a rounded pentagon — containing a stylized checkmark or 'V' shape that doubles as an abstract 'A' for the brand name. This dual-read construction reinforces both the protective function (shield/check = safety verified) and the brand initial. The mark uses flat, solid shapes without gradients or 3D effects, ensuring clean reproduction at favicon sizes (16×16 px) where the shield remains legible as a green square with a white tick. The wordmark sits to the right in a clean, medium-weight sans-serif (resembling Inter or Source Sans), spaced for horizontal layouts but stackable for app icons. This modularity serves the product ecosystem well: the shield works alone on browser extensions and mobile apps, while the full lockup anchors desktop interfaces and marketing.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — 36% white (#FFFFFF) and 20% pale green (#67B279, Pantone 6170 C) — defies the deep-blue/black convention of legacy cybersecurity brands (Norton, McAfee, Kaspersky). Instead, the high-value green signals 'safe to proceed' rather than 'threat detected,' aligning with AdGuard's privacy-first, user-benefit positioning. The generous white space keeps the mark feeling lightweight and transparent, literally reflecting the 'no-logs, no-tracking' promise. At small sizes, the two-colour limit prevents halftone muddiness on low-DPI screens.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AdGuard logo, regardless of color or industry.
Brand web palette
Colors AdGuard uses across its website — the broader brand system around the logo.
About AdGuard
AdGuard is a privacy-oriented brand that offers DNS (Domain Name System) services to ensure a safe and secure browsing experience. DNS is responsible for converting website names into IP addresses, and AdGuard DNS aims to protect your privacy while blocking ads and trackers. When you visit a website, your browser sends a DNS query to AdGuard DNS servers to obtain the IP address. Unlike regular DNS servers provided by ISPs, AdGuard DNS prevents your online activities from being tracked and logs from being sold to third parties. It can also block certain websites at the DNS level. By using DNS for content blocking in combination with a VPN and ad blocker, you can enjoy comprehensive protection across all devices. AdGuard DNS offers reliable encryption protocols, such as DNS-over-HTTPS, DNS-over-TLS, and DNS-over-QUIC. It has its own continuously updated database of domain names that serve ads, trackers, and fraudulent content. With public and private options available, AdGuard DNS is easy to set up and can be used on any device. Choose AdGuard DNS to enhance your online privacy and block unwanted content
Questions about the AdGuard logo
Why does AdGuard use green instead of blue like most security companies?
Green communicates 'safe passage' and privacy-as-a-benefit, differentiating AdGuard from threat-focused competitors who use blue to signal authority and defence. The specific pale hue (#67B279) remains legible on both light and dark backgrounds without shifting to muddy tones.
Can the shield icon be used without the wordmark?
Yes. The shield-with-check mark functions as the primary app icon across iOS, Android, Windows, and browser extensions. It meets platform guidelines for monochrome mask versions and scales down to 16×16 px favicon clarity because the check stroke weight matches the shield border.
What color is the AdGuard logo?
The dominant color of the AdGuard logo is Pale Green (hex #67B279). The closest Pantone match is 6170 C.
How many colors does the AdGuard logo have?
The AdGuard logo uses 2 primary colors: #FFFFFF, #67B279.
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The AdGuard logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.