Fandom Logo
The Fandom logo uses 2 primary colors. Its dominant color is Sizzling Watermelon (#FA005A, closest Pantone 1925 C). Fandom operates in the Video Games Consoles & Accessories industry.
- Color family
- red
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 1% of indexed brands
- Website
- fandom.com
Design analysis
The Fandom logo is a geometric lettermark built around a stylized uppercase "F" constructed from three angular planes that suggest both a speech bubble and a play button — two symbols native to gaming and community discourse. The mark is flat, single-color in its primary application, and relies on negative space to carve the letterform rather than strokes, giving it a crisp, app-icon-ready silhouette. At favicon sizes the triangular geometry holds together because the counterspace remains open and the outer profile stays square; there are no thin serifs, gradients, or fine details to lose. In the entertainment wiki category, where competitors often use wordmarks or mascot illustrations, the abstract symbol lets Fandom sit comfortably beside game tiles, streaming thumbnails, and merchandise without clashing with surrounding key art.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant #FA005A (a high-chroma magenta) breaks the industry default of dark blues, neon greens, or black/red aggression common in gaming brands, signalling a fan-first, inclusive energy rather than hardcore competitive tone. The measured 5.8% #FFC500 yellow accent — used sparingly in UI highlights and the dot of the "i" in some lockups — injects a warning-signal brightness that reads as "discovery" and "curated picks" without diluting the magenta's ownership of the brand.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Fandom logo, regardless of color or industry.
Brand web palette
Colors Fandom uses across its website — the broader brand system around the logo.
About Fandom
Fandom is a leading brand that powers fan experiences and connects fans from all over the world. Founded in 2004 by Jimmy Wales and Angela Beesley Starling, Fandom started as a platform that aimed to cater to the needs of passionate fans. Before Fandom, fans could only scratch the surface when it came to diving deep into the lore and world of their favorite TV shows, movies, or games. Fandom goes beyond being just an encyclopedia like Wikipedia. It is a comprehensive repository of information about every fictional universe ever created. Take, for example, the Wookieepedia, one of Fandom's earliest wikis dedicated to the Star Wars universe. With over 167,000 articles, it has become one of the largest and most trusted fan communities on the internet. But Fandom isn't just about information. It also offers a range of services to help fans connect, play, create, shop, and celebrate. GameSpot and TV Guide assist fans in navigating the vast world of entertainment and gaming, while the ScreenJunkies channel provides an honest and entertaining platform for fan conversations. Metacritic, Bingebot, and Fanatical help fans discover new favorites in TV shows and games that they might not even know they were looking for. With over 40 million content pages in more than 80 languages and 250,000 wikis, Fandom allows fans to immerse themselves in their favorite fictional universes. It's a judgment-free zone where fans can go as deep as they desire, find new favorites, and engage with other like-minded fans. Whether it's entertainment or gaming, Fandom is the go-to destination for fans worldwide
Questions about the Fandom logo
Why did Fandom choose magenta instead of a typical gaming color like blue or green?
Magenta differentiates the brand from platform holders (PlayStation blue, Xbox green, Steam blue) and positions Fandom as a neutral, cross-platform community layer rather than a competitor. The hue also tests well for accessibility against both light and dark backgrounds at WCAG AA.
Has the logo symbol changed since the Wikia rebrand to Fandom?
Yes. The 2018 rebrand replaced the earlier "W" globe mark with the current angular "F" to reflect the name change and unify the portfolio (GameSpot, Metacritic, Fanatical) under a single masterbrand symbol.
What color is the Fandom logo?
The dominant color of the Fandom logo is Sizzling Watermelon (hex #FA005A). The closest Pantone match is 1925 C.
How many colors does the Fandom logo have?
The Fandom logo uses 2 primary colors: #FA005A, #FFC500.
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The Fandom logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.