Gallup Logo
The Gallup logo uses 1 primary color. Its dominant color is Cursed Grey (#666666, closest Pantone 10452 C). Gallup operates in the Business Services industry.
- Color family
- gray
- Industry
- Business Services
- Brand popularity
- Top 3% of indexed brands
- Website
- gallup.com
Design analysis
Gallup uses a pure wordmark — no symbol, no icon — set in a customised geometric sans-serif. The letterforms are tightly spaced with a distinctive flared spur on the uppercase G and a subtle tail on the lowercase p that mirrors it, creating a quiet visual rhyme. The x-height is generous, counters are open, and stroke weight is uniform, which keeps the mark legible down to favicon size. In the consulting and analytics sector, where competitors often pair abstract symbols with type, the wordmark-only approach signals confidence: the name itself is the credential. The lack of decorative elements means the logo never competes with data visualisations or client branding in reports and dashboards.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #666666 grey sits between black and mid-tone, projecting neutrality and rigour — essential for a firm whose product is unbiased data. Unlike the saturated blues common in tech consulting, this grey avoids partisan or corporate clichés, reproduces consistently across print, screen, and embroidered merchandise, and maintains contrast on both white and light-grey backgrounds without vibration.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Gallup logo, regardless of color or industry.
Brand web palette
Colors Gallup uses across its website — the broader brand system around the logo.
About Gallup
Gallup is an American consulting and analytics company founded in 1935 by George Gallup. The company is headquartered in Washington, D. C., United States. Gallup is well-known for its expertise in public opinion polling and analytics. It initially gained prominence with its ability to accurately predict the outcome of US presidential elections. Today, Gallup offers a wide range of products and services related to data-driven decision making, employee engagement, customer and citizen experience, and organizational performance. The company operates on a global scale, with a presence in over 100 countries. It has a number of subsidiaries, joint ventures, and partnerships, including Gallup Pakistan, Gallup Mexico, Gallup Japan, and Gallup Europe, among others. These entities enable Gallup to provide localized insights and consulting services to clients around the world. In terms of market position, Gallup is a leading player in the polling and analytics industry. Its strong reputation for accuracy and reliability has helped it secure partnerships with numerous organizations, including government agencies, multinational corporations, and non-profit organizations. Gallup's success can be attributed to its commitment to innovation and adapting to the changing needs of its clients. Over the years, the company has introduced new methodologies, such as the Gallup World Poll, which gathers data from more than 160 countries. It has also expanded its product offerings to include services such as talent recruitment and development, leadership consulting, and management training. In recent years, Gallup has focused on leveraging its vast data and expertise to address pressing global issues, such as climate change, gender equality, and economic development. These efforts have contributed to the company's continued growth and influence in the industry. As of the latest updates, Gallup continues to be a trusted advisor to organizations worldwide, helping them navigate complex challen
Questions about the Gallup logo
Who designed the Gallup logo?
Gallup has not publicly credited a specific designer or agency for the current wordmark. The identity appears to have evolved internally alongside the firm's shift from polling-only to global analytics consulting.
Has the Gallup logo changed significantly since 1935?
Yes. Early marks used serif typefaces and included taglines such as 'American Institute of Public Opinion.' The modern geometric sans-serif wordmark was adopted to reflect a global, data-science-led brand and works across digital platforms without a separate icon.
What color is the Gallup logo?
The dominant color of the Gallup logo is Cursed Grey (hex #666666). The closest Pantone match is 10452 C.
How many colors does the Gallup logo have?
The Gallup logo uses 1 primary color: #666666.
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The Gallup logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.