Tumblr Logo
The Tumblr logo uses 3 primary colors. Its dominant color is Armour Wash (#020202, closest Pantone Black 6 C). Tumblr operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- tumblr.com
Design analysis
Tumblr's primary mark is a lowercase "t" set in a custom serif typeface with a distinctive curved crossbar that extends leftward into a subtle ear, and a ball terminal at the base of the vertical stroke. The letterform is optically balanced for digital rendering: generous counters, moderate stroke contrast, and open apertures keep it legible down to 16 pixels. As a single-glyph logomark, it functions as both a wordmark shorthand and an app icon without needing a separate symbol. The composition avoids decorative flourishes, relying on the unique geometry of the "t" — particularly the angled crossbar intersection — to create a memorable silhouette that reads clearly against both light and dark backgrounds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black palette (#020202, #181818, #2F2F2F) replaces Tumblr's former mid-tone blue, aligning the brand with platform-agnostic neutrality. In a sector where competitors use saturated primaries (Twitter's blue, Facebook's blue, Instagram's gradient), a pure dark mark signals content-first utility and adapts to any user-generated palette without clipping. The slight tonal variations in the measured data likely stem from anti-aliasing on curved serifs, not intentional gradients, reinforcing a crisp, monochrome reproduction strategy.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Tumblr logo, regardless of color or industry.
Brand web palette
Colors Tumblr uses across its website — the broader brand system around the logo.
About Tumblr
Welcome to our brand Tumblr! Here, you can explore the latest picks curated by our team. We aim to bring you a diverse range of content that will pique your interest and keep you engaged. At our brand, we believe in providing a platform for creative expression and connection. We offer a wide variety of products and services to enhance your Tumblr experience. Whether you're a photography enthusiast, a writer looking for inspiration, or just someone who loves discovering new ideas, our brand Tumblr has something for everyone. Discover captivating artwork, thought-provoking articles, and mesmerizing photography that will transport you to different worlds. Stay up to date with the latest trends, be inspired by extraordinary individuals, and connect with like-minded people who share your passions. Join us on this exciting journey as we share today's picks and invite you to dive into a world of endless possibilities. At our brand Tumblr, creativity knows no bounds!
Questions about the Tumblr logo
Why did Tumblr change its logo from blue to black?
Tumblr shifted to a near-black mark around 2018–2019 to improve legibility across diverse user content and device themes, including dark mode. The neutral tone avoids colour conflict with the platform's highly visual, user-generated feed.
Is the Tumblr "t" a custom font or an existing typeface?
The "t" is a custom-drawn glyph, not a direct cut from a commercial font. Its crossbar angle, ear, and ball terminal are unique to the brand, though the overall style references transitional serifs like Bookman or Clarendon.
What color is the Tumblr logo?
The dominant color of the Tumblr logo is Armour Wash (hex #020202). The closest Pantone match is Black 6 C.
How many colors does the Tumblr logo have?
The Tumblr logo uses 3 primary colors: #020202, #2F2F2F, #181818.
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The Tumblr logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.