The New York Times Logo
The The New York Times logo uses 2 primary colors. Its dominant color is Carbon (#323232, closest Pantone 10399 C). The New York Times operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- nytimes.com
Design analysis
The New York Times logo is a pure wordmark set in a custom blackletter (Gothic) typeface derived from 19th-century English textura forms. The composition stacks "The" in smaller capitals above "New York Times" in larger capitals, creating a compact vertical block that fits a broadsheet masthead. The letterforms feature sharp angular terminals, dense vertical strokes, and distinctive diamond-shaped serifs — hallmarks of the textura style. This construction gives the mark high visual weight and instant legibility even at favicon size, because the rhythm of verticals and the unique silhouette of words like "York" and "Times" remain readable when reduced. In an industry where most competitors shifted to modern serifs or sans-serifs during 20th-century redesigns, the Times retained its blackletter as a deliberate signal of continuity and editorial authority. The mark works across print, digital, and motion contexts without simplification because its DNA is typographic, not illustrative.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #323232 (Carbon) and #141414 (near-black) — mirrors the ink-on-paper reality of newspaper production. Near-black rather than pure #000000 softens screen glare on digital platforms while maintaining maximum contrast on newsprint. This restraint aligns with publishing conventions where color signals section or brand extension (e.g., Cooking, Games), while the master brand stays monochrome to convey seriousness, neutrality, and archival permanence.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The New York Times logo, regardless of color or industry.
Brand web palette
Colors The New York Times uses across its website — the broader brand system around the logo.
About The New York Times
The New York Times, founded in 1851, is an esteemed American newspaper widely regarded for its excellence in journalism. With its headquarters situated in New York City, The New York Times has a rich history spanning over a century and a half. Initially established as a morning daily, it rapidly gained recognition for its comprehensive news coverage. Over time, the Times expanded its publishing scope, introducing international editions, magazines, and digital platforms. Its headquarters, often referred to as “The Gray Lady, is located in Midtown Manhattan and serves as a hub for the company's operations. The New York Times encompasses a variety of products and services, including its flagship newspaper, both in print and digital formats. The publication covers a wide range of subjects, from politics and business to culture and entertainment. To meet the evolving needs of its readers, the Times introduced various digital offerings such as apps, podcasts, and online newsletters. Operating on a global scale, The New York Times delivers news to an extensive audience worldwide. It has formed significant partnerships and subsidiaries to enhance its international reach. Notably, the company has collaborated with various news organizations to establish local news bureaus in several countries, extending its coverage and gathering on-the-ground insights. In terms of market position, The New York Times holds a prestigious standing amongst its competitors. It is recognized for its exceptional journalism and has won numerous Pulitzer Prizes for its reporting and photography. The Times has effectively adapted to the digital age, with its website and digital subscriptions contributing significantly to its revenues. In recent years, key events and developments have shaped the brand's growth. The New York Times' commitment to investigative journalism resulted in vital revelations, such as the Pulitzer Prize-winning coverage of Russia's interference in the 2016 U. S. Presidential ele
Questions about the The New York Times logo
What font does The New York Times logo use?
The logo uses a proprietary blackletter typeface often called 'New York Times Textura' or 'English,' originally cut in metal in the 19th century and later digitized for internal use. It is not commercially licensed.
Has The New York Times ever changed its logo?
The core wordmark has remained visually consistent since the 1850s, with only minor optical adjustments for new printing technologies and digital rendering. No major redesign has occurred in over 170 years.
What color is the The New York Times logo?
The dominant color of the The New York Times logo is Carbon (hex #323232). The closest Pantone match is 10399 C.
How many colors does the The New York Times logo have?
The The New York Times logo uses 2 primary colors: #323232, #141414.
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The The New York Times logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.