WooCommerce Logo
The WooCommerce logo uses 1 primary color. Its dominant color is Sweet Escape (#873EFF, closest Pantone 2592 C). WooCommerce operates in the Programming & Developer Software industry.
- Color family
- purple
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- woocommerce.com
Design analysis
The WooCommerce logo is a combination mark pairing a geometric icon with a clean sans-serif wordmark. The icon is a stylized "W" constructed from three angled strokes that simultaneously suggest a shopping bag with handles — a clever dual read that communicates both the brand initial and the core function (commerce) in a single glyph. The mark relies on thick, uniform stroke weights and sharp 45-degree angles, giving it a crisp, digital-native feel that renders cleanly down to 16px favicon size. The wordmark uses a rounded, open grotesque (close to Inter or similar system-ui fonts) with generous letter-spacing, ensuring legibility alongside the icon without visual competition. In the plugin ecosystem and WordPress admin, where the logo often appears in crowded rows of monochrome icons, the distinctive silhouette and single-color execution make it instantly separable from the sea of blue and green competitors.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #873EFF purple (Sweet Escape) is a deliberate break from the e-commerce sector's default palette of trust-blues, growth-greens, and conversion-oranges. Purple signals creativity, premium positioning, and differentiation — fitting for a platform that sells flexibility and ownership over turnkey convenience. It also creates brand separation from parent company Automattic's blue while remaining harmonious in the WordPress admin where both coexist. The high saturation ensures the mark pops on both light and dark backgrounds without needing a secondary color system.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the WooCommerce logo, regardless of color or industry.
Brand web palette
Colors WooCommerce uses across its website — the broader brand system around the logo.
About WooCommerce
WooCommerce is a flexible and open-source commerce solution that is built on WordPress. Originally known as WooThemes and starting in 2008, the company made the decision in 2017 to solely focus on eCommerce. Today, WooCommerce empowers small and medium businesses to sell their products online by offering a customizable store building experience tailored to their specific needs. With a mission to democratize commerce, WooCommerce provides a free and open-source core platform that allows anyone to sell anything, anywhere. Their commitment to putting you in control of your own livelihood is reflected in their dedication to providing a safe and secure online payment system and a 30-day money-back guarantee. WooCommerce's origin story began with the collaboration of three founders who launched WooThemes. From there, they expanded into plugin development, creating their first plugin, WooCommerce, in 2011. This plugin transformed WordPress sites into professional eCommerce storefronts and propelled WooThemes to become the fastest-growing eCommerce platform on the internet. In 2015, WooThemes was acquired by Automattic, known for WordPress. com and Jetpack. With this partnership, WooThemes rebranded as WooCommerce and continued their pursuit of developing and democratizing commerce alongside a passionate community of partners, developers, and business leaders. Overall, WooCommerce is dedicated to providing a robust and user-friendly platform that empowers merchants to succeed in the world of eCommerce
Questions about the WooCommerce logo
What does the WooCommerce icon represent?
The icon is a stylized "W" formed by three strokes that also read as a shopping bag with handles — merging the brand initial with a universal commerce symbol in one mark.
Why did WooCommerce choose purple instead of blue or green?
Purple differentiates the brand in a market dominated by blue (trust) and green (growth). It signals creativity and premium flexibility, aligning with WooCommerce's open-source, developer-first positioning while standing out in the WordPress plugin directory.
Has the WooCommerce logo changed since the Automattic acquisition?
The current purple "W" bag mark and wordmark were introduced during the 2017 rebrand from WooThemes to WooCommerce, replacing the earlier WooThemes script logo. The core mark has remained stable since then.
What color is the WooCommerce logo?
The dominant color of the WooCommerce logo is Sweet Escape (hex #873EFF). The closest Pantone match is 2592 C.
How many colors does the WooCommerce logo have?
The WooCommerce logo uses 1 primary color: #873EFF.
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The WooCommerce logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.