Zoom Logo
The Zoom logo uses 1 primary color. Its dominant color is Megaman Helmet (#0B5CFF, closest Pantone 2736 C). Zoom operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 4% of indexed brands
- Website
- zoom.us
Design analysis
Zoom uses a combination mark: a lowercase wordmark in a custom geometric sans-serif paired with a standalone symbol — a stylised camera aperture formed from four rounded quadrants meeting at the centre. The wordmark sits on a single baseline with uniform stroke weight, open counters, and a slightly squared-off 'z' that echoes the symbol's geometry. The symbol works independently as the app icon and favicon; its four-segment construction reads clearly down to 16 × 16 pixels because the negative space between segments remains proportional. In the video-conferencing category, where competitors lean on abstract play buttons (YouTube), speech bubbles (Teams), or generic camera outlines (Google Meet), Zoom's aperture feels specific to the core action — opening a lens to connect — without being literal. The mark scales cleanly across mobile, desktop, and physical signage because it avoids fine details, gradients, or thin hairlines.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single brand blue (#0B5CFF) is a high-saturation, mid-value hue that sits between traditional corporate navy and the brighter cyan common in consumer tech. It provides strong contrast on both light and dark backgrounds, meets WCAG AA for large text, and differentiates from Microsoft Teams' purple, Google Meet's green, and Cisco Webex's teal. Using one dominant colour instead of a palette simplifies implementation across product UI, marketing, and partner co-branding while reinforcing instant recognition.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zoom logo, regardless of color or industry.
Brand web palette
Colors Zoom uses across its website — the broader brand system around the logo.
About Zoom
Zoom is a video communications company that provides software solutions for video conferencing, online meetings, and webinars. It was founded in 2011 by Eric Yuan, a former executive at WebEx. The company's headquarters is located in San Jose, California. Zoom's main product is its cloud-based video conferencing platform that allows users to connect and collaborate remotely. It offers features such as screen sharing, recording, and virtual backgrounds, making it a popular choice for both personal and business use. In addition, Zoom provides a range of other services, including Zoom Rooms, which enables video conferencing in physical meeting spaces, and Zoom Phone, a cloud-based phone system. Operating on a global scale, Zoom has expanded its reach through various partnerships and subsidiaries. Notably, Zoom has established partnerships with major technology companies such as Salesforce and Dropbox, integrating its video conferencing capabilities into their platforms. Additionally, Zoom has acquired companies like Keybase and Kites to enhance its security and encryption offerings. Zoom has achieved significant market success, especially in recent years. It has gained widespread popularity, becoming a household name for video conferencing during the COVID-19 pandemic. In terms of sales, Zoom experienced exponential growth, reporting a 169% increase in revenue in 2020 compared to the previous year. It has surpassed competitors like Microsoft Teams and Google Meet in terms of user adoption and engagement. The company's rapid growth and market dominance have not gone unnoticed. Zoom went public in April 2019, listing on the Nasdaq stock exchange. Its initial public offering (IPO) was highly successful, raising over $350 million. Furthermore, Zoom's popularity and technological advancements have been recognized through numerous awards, including being named a leader in the Gartner Magic Quadrant for Meeting Solutions. As of the latest updates, Zoom continues to evolve its
Questions about the Zoom logo
Has the Zoom logo changed since the company launched?
The core aperture symbol and lowercase wordmark have remained consistent since the 2011 launch. Minor optical adjustments were made to the symbol's segment spacing and the typeface's stroke endings around the 2018–2019 IPO period to improve legibility at small sizes, but no public redesign has been announced.
Why does Zoom use only one colour in its primary logo?
A single blue reduces reproduction cost and complexity across video UI, hardware (Zoom Rooms controllers), merchandise, and partner integrations. It also creates a stronger memory hook than multi-colour marks in a category where competitors often use two or three colours.
What color is the Zoom logo?
The dominant color of the Zoom logo is Megaman Helmet (hex #0B5CFF). The closest Pantone match is 2736 C.
How many colors does the Zoom logo have?
The Zoom logo uses 1 primary color: #0B5CFF.
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The Zoom logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.