Zoom Logo
The Zoom logo uses 1 primary color. Its dominant color is Megaman Helmet (#0B5CFF, closest Pantone 2736 C). Zoom operates in the Business Services industry.
- Color family
- blue
- Industry
- Business Services
- Brand popularity
- Top 4% of indexed brands
- Website
- zoom.com
Design analysis
The mark is a combination mark — a stylized "Z" icon paired with a custom wordmark. The icon is constructed from a single continuous stroke that forms both the letter Z and suggests a video camera/play button, using rounded corners and consistent stroke weight. The wordmark uses a geometric sans-serif with distinctive rounded terminals on the "Z" and "m" that echo the icon's visual language. At small sizes the icon holds up exceptionally well — it reduces to a clean app icon and favicon without losing legibility, which is critical for a product that lives in browser tabs and mobile screens. In the crowded video-conferencing category where competitors lean on abstract bubbles (Teams), speech marks (Meet), or generic play buttons, Zoom's mark owns a distinctive letterform that doubles as a product metaphor, giving it immediate category relevance without relying on overused symbols.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The saturated blue (#0B5CFF) sits between corporate trust-blue and consumer-tech energy, differentiating from Microsoft Teams' purple, Google Meet's multi-color palette, and Cisco Webex's teal. It reads clearly on both light and dark backgrounds, supports the "happiness" brand promise with brightness rather than gravity, and reproduces consistently across digital and print — a practical necessity for a platform embedded in countless third-party interfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zoom logo, regardless of color or industry.
Brand web palette
Colors Zoom uses across its website — the broader brand system around the logo.
About Zoom
Zoom is an exceptional brand that believes in the power of making others happy. They bring people together on a unified platform to create moments of happiness. With a comprehensive range of products and services, Zoom has become a leader in intelligent collaboration. Their mission is to provide meaningful connections and drive human innovation. Zoom offers a complete suite of tools to enhance collaboration and communication. From virtual meetings and team chat to phone systems and whiteboard capabilities, Zoom One brings everything you need to work together in one place. They also provide solutions for virtual and hybrid events, creating impactful experiences for every occasion. Zoom's innovative video solutions cater to every meeting space, including conference rooms and other workspaces. Furthermore, Zoom offers industry-specific solutions for education, financial services, government, healthcare, manufacturing, retail, and more. They empower small and midsize businesses, enterprise IT professionals, customer experience teams, sales and revenue growth, facilities management, and marketing and events. Founded in 2011, Zoom is headquartered in San Jose, California, and is publicly traded on NASDAQ. They are committed to customer happiness and have been ranked number one in customer satisfaction. With recognition and awards to their name, Zoom is undoubtedly a top choice for businesses and individuals worldwide. Join the Zoom community today and experience the joy of seamless collaboration
Questions about the Zoom logo
Why does the Zoom icon look like a play button?
The icon merges the letter Z with a video-camera/play-triangle metaphor in one continuous line, signalling the product's core function (starting a video meeting) while remaining a distinctive letterform.
Has the Zoom logo changed since the company launched?
The core icon and wordmark structure have remained consistent since early branding; only minor optical refinements to stroke weight and spacing have been applied as the product scaled across platforms.
What color is the Zoom logo?
The dominant color of the Zoom logo is Megaman Helmet (hex #0B5CFF). The closest Pantone match is 2736 C.
How many colors does the Zoom logo have?
The Zoom logo uses 1 primary color: #0B5CFF.
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The Zoom logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.