Tinder Logo
The Tinder logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Tinder operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 55% of indexed brands
- Website
- gotinder.com
Design analysis
Tinder's primary mark is a stylised flame icon — a continuous, single-weight line that loops upward into three tapered points, suggesting both a spark and a speech bubble. The geometry is built on smooth curves with consistent stroke width, allowing the symbol to hold its shape at favicon sizes (16×16 px) without closing up. Beside the icon sits a custom wordmark in a rounded, geometric sans-serif; the letterforms share the flame's corner radius, creating visual harmony between symbol and type. In the dating-app category, where competitors often rely on hearts, chat bubbles, or abstract initials, the flame differentiates by evoking heat, speed, and serendipity rather than romance alone. The mark works equally well in full-colour gradient, solid white on dark backgrounds, or the measured black monochrome version, giving the brand flexibility across UI chrome, merchandise, and outdoor media.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured black (#000000) reflects the logo's monochrome fallback used in system UI, notification badges, and co-branded contexts where the signature orange-pink gradient cannot render. Black provides maximum contrast on both light and dark OS themes, meeting accessibility thresholds without relying on the brand's energetic gradient. This dual-mode strategy — vibrant gradient for owned channels, neutral black for borrowed space — is pragmatic for an app that lives inside controlled mobile ecosystems.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Tinder logo, regardless of color or industry.
Brand web palette
Colors Tinder uses across its website — the broader brand system around the logo.
About Tinder
Tinder® is the go-to platform for meeting new people, with a staggering 55 billion matches made to date. As the world's leading dating app, Tinder has revolutionized the way we connect, making it easier than ever to find meaningful connections. Whether you're looking for love, friendship, or simply to expand your social circle, Tinder has you covered. With its intuitive and user-friendly interface, the app allows you to swipe through profiles and discover potential matches in your area. Tinder goes beyond traditional dating apps by offering a wide range of features to enhance your experience. From the ability to send Super Likes to express genuine interest, to Tinder Boost that puts your profile in the spotlight for increased visibility, the app ensures you have every opportunity to make authentic connections. With Tinder, you can confidently embark on your journey to meeting new people, building connections, and potentially finding the love of your life. Join the millions of people already enjoying the Tinder experience and unlock a world of possibilities. Start swiping today
Questions about the Tinder logo
Why does Tinder use a flame instead of a heart?
The flame signals immediacy, chemistry, and the 'spark' of a new connection, differentiating Tinder from heritage dating sites that leaned on hearts to imply long-term romance. It also reads clearly at tiny app-icon sizes where a heart's cleft can blur.
Has the flame icon changed since launch?
The original 2012 logo used a more literal, shaded flame with a white highlight. In 2017 Tinder flattened the mark to a single-weight line, removed the highlight, and aligned the stroke width with a new custom wordmark, improving legibility on high-density screens.
What color is the Tinder logo?
The dominant color of the Tinder logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Tinder logo have?
The Tinder logo uses 1 primary color: #000000.
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The Tinder logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.