Apple Logo
The Apple logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Apple operates in the Computer Hardware industry.
- Color family
- black
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- apple.com
Design analysis
Apple's logo is a monochrome pictorial mark — a stylized apple silhouette with a single bite removed from the right side. The form is built from clean curves and a single concave notch (the bite) that breaks the perimeter. No typography, gradients, or decorative elements accompany the symbol in its primary usage; the mark stands alone on products, packaging, retail signage, and digital interfaces. Its geometry is deliberately unresolved: the leaf sits at a casual angle, the bite is asymmetric, and the overall shape avoids mathematical perfection, giving the icon a human, approachable quality despite its corporate ubiquity.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #000000 black gives the mark maximum contrast on white product surfaces, aluminum chassis, and illuminated screens. In an industry where competitors often use blue, red, or multicolor logos to signal energy or innovation, Apple's neutral black reads as premium, timeless, and material-agnostic — it disappears on a Space Gray MacBook and pops on a white iPhone box without requiring a brand-color exception.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Apple logo, regardless of color or industry.
Brand web palette
Colors Apple uses across its website — the broader brand system around the logo.
About Apple
Apple Inc. It was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company's headquarters are located in Cupertino, California. Apple is widely known for its flagship products, including the iPhone, Mac computers, iPad tablets, Apple Watch, and Apple TV. Additionally, the company offers a range of software services, such as iOS, macOS, Safari web browser, iTunes, and the App Store. With a global presence, Apple operates in various countries and has established subsidiaries and joint ventures worldwide. Notable subsidiaries include Beats Electronics, which Apple acquired in 2014, and FileMaker Inc., the developer of the popular database software. The company also has partnerships with major retailers and network carriers, allowing its products to be distributed widely. In terms of market position, Apple has a strong foothold in the technology industry. It consistently ranks among the top companies in terms of global sales, competing against other tech giants like Samsung, Google, and Microsoft. The iPhone, in particular, has been a significant contributor to the company's success, dominating the smartphone market. Over the years, Apple has undergone several major events and changes in strategy. One notable event was the return of Steve Jobs to the company in 1997, which led to a complete overhaul of Apple's product lineup and the launch of the iMac, iPod, iTunes, and later the iPhone. This strategic shift revitalized the company and laid the foundation for its future success. Currently, Apple continues to innovate and expand its product portfolio. Recent updates include the introduction of the M1 chip for Mac computers and the launch of the iPhone 12 with 5G capabilities. The company also focuses on sustainability and has committed to becoming carbon neutral across its entire supply chain by 2030. In conclusion, Apple is a globally recognized technology company, offering a range of consumer electronics and software services. With a strong
Questions about the Apple logo
Who designed the original Apple logo?
Rob Janoff created the bitten apple silhouette in 1977 while at Regis McKenna Advertising. The rainbow-striped version debuted with the Apple II; the monochrome version replaced it in 1998 alongside the iMac G3 launch.
Why does the apple have a bite taken out of it?
Janoff included the bite so the shape would read as an apple rather than a cherry or tomato at small sizes. It also serves as a visual pun on 'byte,' though the designer has stated that was a happy coincidence rather than the primary intent.
What color is the Apple logo?
The dominant color of the Apple logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Apple logo have?
The Apple logo uses 1 primary color: #000000.
More black logos see all →
More Computer Hardware logos see all →
The Apple logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.