Elegant Themes Logo
The Elegant Themes logo uses 1 primary color. Its dominant color is Armour Wash (#010101, closest Pantone Black 6 C). Elegant Themes operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- elegantthemes.com
Design analysis
The Elegant Themes logo is a pure wordmark set in a geometric sans-serif typeface with uniform stroke weights and open apertures. The letterforms sit on a single baseline with consistent kerning, creating a balanced, horizontal block that reads clearly at any scale. The 'E' and 'T' capitals anchor each word without decorative flourishes, ligatures, or icon companions — the brand name itself carries the full identification load. This construction follows the software-as-a-service convention of treating the logotype as a UI element: legible in a browser tab, scalable in a plugin menu, and printable on a conference badge without simplification.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #010101 palette is a deliberate neutrality play. In a WordPress ecosystem saturated with blues, purples, and gradient-heavy competitors, a pure dark mark signals maturity and lets the product's own colorful interfaces take visual priority. Black also survives the most hostile reproduction scenarios — faxed contracts, low-contrast projector screens, single-color embroidery — without requiring a fallback version.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Elegant Themes logo, regardless of color or industry.
Brand web palette
Colors Elegant Themes uses across its website — the broader brand system around the logo.
About Elegant Themes
Introducing Elegant Themes, the brand behind Divi, the most popular WordPress Theme in the world and the most advanced WordPress Page Builder. With Divi, you get the ultimate WordPress Theme and Visual Page Builder, offering a wide range of features and functionalities to create stunning websites effortlessly. Divi is a game-changer, replacing the standard WordPress post editor with a visually superior editor, making it easy for both design professionals and newcomers to build spectacular designs with surprising ease and efficiency. From web design agencies and freelancers to small business owners and online store owners, Divi caters to everyone, empowering them to build their own websites visually without any coding required. With over 200+ elements, 2,000+ layouts, and a comprehensive set of products and services, Divi is the complete WordPress design system that gives you unparalleled control and flexibility in designing and customizing your website. Try Divi today and experience the future of website building
Questions about the Elegant Themes logo
Does Elegant Themes use a symbol or icon alongside the wordmark?
No. The brand relies exclusively on the 'Elegant Themes' wordmark. Product logos like Divi have their own distinct marks, but the parent company identity is text-only.
Why does the logo appear in different weights on the website versus print?
The master mark uses a regular weight, but the typeface family includes lighter and bolder cuts. Digital implementations sometimes substitute a lighter weight for headline hierarchy, while print collateral typically uses the standard weight for consistency.
What color is the Elegant Themes logo?
The dominant color of the Elegant Themes logo is Armour Wash (hex #010101). The closest Pantone match is Black 6 C.
How many colors does the Elegant Themes logo have?
The Elegant Themes logo uses 1 primary color: #010101.
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The Elegant Themes logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.