Bible Gateway Logo
The Bible Gateway logo uses 1 primary color. Its dominant color is Totem Pole (#952004, closest Pantone 2350 C). Bible Gateway operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- biblegateway.com
Design analysis
The Bible Gateway logo operates as a combined mark: a distinctive symbol paired with a clean wordmark. The symbol is a stylized uppercase 'B' whose vertical stem splits into two curved strokes, suggesting an open book while maintaining letter recognition. This dual-read — letter and book — is the mark's core conceptual strength. The geometry is built on consistent stroke weights and generous counters, which preserve legibility down to favicon size (16×16 px). The wordmark uses a humanist sans-serif (reminiscent of Frutiger or Myriad families) with moderate x-height and open apertures, ensuring readability across desktop, mobile, and print. Spacing between symbol and type is calibrated so the mark never feels cramped in horizontal lockups, yet the symbol stands alone cleanly for app icons and social avatars. In the competitive set of faith-tech platforms (YouVersion, Logos, Blue Letter Bible), this mark avoids cliché crosses or doves, opting instead for a typographic metaphor that signals both digital utility and scriptural focus.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #952004 (a deep, brown-inflected red) sidesteps the bright primary reds common in tech and the royal blues dominant in religious publishing. Its lower luminance and warm undertone convey gravitas and heritage without feeling archaic, while still passing WCAG AA contrast on white backgrounds for body UI elements. The single-color approach simplifies reproduction across print, embroidery, and dark-mode interfaces where a multi-color palette would require constant inversion logic.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Bible Gateway logo, regardless of color or industry.
Brand web palette
Colors Bible Gateway uses across its website — the broader brand system around the logo.
About Bible Gateway
Bible Gateway is a trusted online brand that offers a searchable Bible, providing users with a comprehensive resource for Bible study, scripture engagement, and spiritual growth. With an extensive collection of available versions and translations, including audio Bibles, Bible Gateway caters to different preferences and needs. It also offers advanced search tools, reading plans, and study resources to aid in diving deeper into the Word of God. Additionally, Bible Gateway provides access to newsletters, devotionals, and a blog, allowing users to explore more and stay connected. For those looking for an enhanced Bible study experience, Bible GatewayPlus offers over $2,500 worth of premium resources at the best value. Whether you're new to studying the Bible or a seasoned scholar, Bible Gateway has the tools and resources you need to enrich your spiritual journey. Start your digital Bible study for free or choose a plan for less than $5 per month
Questions about the Bible Gateway logo
Why does the Bible Gateway logo use a stylized B instead of a cross or dove?
The split-stem 'B' reads simultaneously as the brand initial and an open book, communicating scripture access and digital utility without relying on denominational symbols. This keeps the identity inclusive across Christian traditions while functioning at very small sizes where a detailed cross would lose clarity.
Has the Bible Gateway logo changed significantly over time?
The core concept — a book-forming 'B' in deep red — has remained stable through incremental refinements (stroke weight normalization, wordmark font updates, optical spacing tweaks). No public redesign announcement or agency credit has been issued; evolution appears managed in-house to maintain continuity for a user base that spans decades.
What color is the Bible Gateway logo?
The dominant color of the Bible Gateway logo is Totem Pole (hex #952004). The closest Pantone match is 2350 C.
How many colors does the Bible Gateway logo have?
The Bible Gateway logo uses 1 primary color: #952004.
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The Bible Gateway logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.