SimpliSafe Logo
The SimpliSafe logo uses 2 primary colors. Its dominant color is Parrotfish Blue (#008CC1, closest Pantone 7689 C). SimpliSafe operates in the Computer Hardware industry.
- Color family
- blue
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- simplisafe.com
Design analysis
The SimpliSafe logo is a wordmark built around a custom sans-serif typeface where the initial "S" doubles as a shield glyph — a direct visual metaphor for home protection. The shield-S is rendered in the brand blue while the remaining letterforms sit in a dark neutral gray, creating a clear hierarchy that reads as a single cohesive unit. The letterforms feature rounded terminals and open counters, giving the mark approachability without sacrificing the technical precision expected in the security-hardware category. At small sizes (app icons, favicon, sensor hardware), the shield-S holds its shape because it relies on a single continuous stroke rather than fine interior detail; the wordmark remains legible down to roughly 16 px height before the "mpliSafe" portion begins to blur, a practical threshold for digital and printed touchpoints.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — Parrotfish Blue (#008CC1) for the shield and a cool slate gray (#52555E) for the logotype — aligns with security-industry norms where blue signals trust, connectivity, and professional monitoring, while the gray grounds the mark in hardware credibility. The blue occupies only about 2 % of the total mark area, acting as a high-contrast accent rather than a flood fill, which keeps production costs low on single-color prints and ensures the shield pops against both light and dark backgrounds without requiring a keyline.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the SimpliSafe logo, regardless of color or industry.
Brand web palette
Colors SimpliSafe uses across its website — the broader brand system around the logo.
About SimpliSafe
SimpliSafe is an award-winning brand that offers top-of-the-line home security systems. With their professional monitoring services, you can enjoy 24/7 protection from break-ins and various hazards without the need for any contracts. SimpliSafe's cutting-edge technology and trained experts ensure that your home is safer than ever before. Their comprehensive protection extends to safeguarding your home against intruders, fires, floods, and more. You have the option to take their quiz and get a personalized recommendation for a system that meets your specific needs and budget. One standout feature of SimpliSafe is their Smart Alarm Wireless Indoor Security Camera, which offers 24/7 live guard protection. This camera detects unusual motion and alerts monitoring agents in real-time to deter intruders. You can have complete control over your security system through the SimpliSafe® App, allowing you to monitor and manage it conveniently. SimpliSafe also offers easy installation options, a 60-day money-back guarantee with free return shipping, and affordable professional monitoring rates starting under $1/day. With over 4 million satisfied customers, SimpliSafe is trusted by many to provide reliable and effective home security solutions
Questions about the SimpliSafe logo
Why does the SimpliSafe logo use a shield for the letter S?
The shield-S serves as a built-in icon that communicates "protection" at a glance, allowing the brand to use the single glyph on hardware sensors, app icons, and yard signs without needing a separate symbol.
Has the SimpliSafe logo changed since the company launched?
The shield-S wordmark has been the primary logo since early branding; minor optical adjustments to stroke weight and spacing have occurred, but no full redesign or mark replacement has been publicly documented.
What color is the SimpliSafe logo?
The dominant color of the SimpliSafe logo is Parrotfish Blue (hex #008CC1). The closest Pantone match is 7689 C.
How many colors does the SimpliSafe logo have?
The SimpliSafe logo uses 2 primary colors: #52555E, #008CC1.
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The SimpliSafe logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.