Stripe Logo
The Stripe logo uses 1 primary color. Its dominant color is Shady Neon Blue (#635BFF, closest Pantone 266 C). Stripe operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- stripe.com
Design analysis
Stripe uses a pure wordmark — no symbol, no icon — set in a custom geometric sans-serif drawn specifically for the brand. The letterforms are clean and monolinear with subtle quirks: the 'r' ends in an open, curved tail; the 'i' carries a square-ish dot; the 'p' and 'e' share a consistent terminal shape. These details give the mark personality without sacrificing legibility. Because it relies entirely on typography, the logo scales cleanly to favicon size and reads instantly in API documentation, dashboard UIs, and on physical card readers. In an industry where competitors like PayPal, Square, and Adyen pair abstract symbols with type, Stripe's wordmark-only approach reinforces its developer-first positioning: the name is the product, and the name is everywhere developers look.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #635BFF is a saturated purple-blue that sits between corporate trust-blue and creative purple. Most payment infrastructure brands cluster around safe blues; Stripe's hue breaks that pattern while still feeling technical and reliable. It pops on both light and dark backgrounds, works in single-color print, and has become a de facto category signal — when developers see that specific violet, they associate it with modern APIs and clean docs.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Stripe logo, regardless of color or industry.
Brand web palette
Colors Stripe uses across its website — the broader brand system around the logo.
About Stripe
Stripe is a global technology company that provides infrastructure for online payments and financial services. It was founded in 2010 by Irish brothers Patrick and John Collison. The company's headquarters are located in San Francisco, California. Stripe offers a range of products and services to facilitate online transactions. Its main product, the Stripe Payments platform, allows businesses to accept payments online and enables secure and seamless transactions. It provides businesses with tools for payment processing, fraud prevention, and subscription management. Stripe also offers additional services including Stripe Atlas, which assists entrepreneurs in starting their own companies, and Radar, a fraud detection and prevention tool. With operations on a global scale, Stripe has expanded its presence in many countries including the United States, Canada, the United Kingdom, Australia, and countries across Europe. The company has also formed significant partnerships and collaborations to enhance its offerings. Notably, it has partnered with tech giants like Apple, Google, and Microsoft to provide payment solutions for their platforms. Additionally, it has formed alliances with various financial institutions and providers to support its users' financial needs. Stripe has achieved a strong market position and is recognized as a leader in the online payments industry. As of March 2021, the company has a valuation of $95 billion. It competes with other major players in the industry such as PayPal, Square, and Adyen. However, Stripe's focus on developer-friendly solutions and emphasis on user experience has helped it gain an edge over its competitors. Throughout its history, Stripe has experienced significant growth and achieved various milestones. In 2019, the company launched Stripe Capital, which provides access to capital for businesses using the Stripe platform. It has also expanded its global reach, entering new markets and acquiring companies such as Paystack, a
Questions about the Stripe logo
Who designed the Stripe logo?
Stripe's original logo was created by the company's internal design team. No external agency has been publicly credited for the initial wordmark, and the brand has maintained a strong in-house design culture since its early years.
Has the Stripe logo changed since launch?
The wordmark has seen only minor optical refinements — slight adjustments to spacing, weight, and the 'r' tail — since 2010. The core construction and color have remained consistent, which has helped build strong recognition across a decade of rapid growth.
What color is the Stripe logo?
The dominant color of the Stripe logo is Shady Neon Blue (hex #635BFF). The closest Pantone match is 266 C.
How many colors does the Stripe logo have?
The Stripe logo uses 1 primary color: #635BFF.
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The Stripe logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.