Riskified Logo
The Riskified logo uses 1 primary color. Its dominant color is Deep Cove (#080E3F, closest Pantone 2765 C). Riskified operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- riskified.com
Design analysis
Riskified uses a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is an abstract shield formed from a single continuous stroke that folds into a hexagonal outline — suggesting protection without literalism. Its corners are subtly rounded, softening the technical geometry. The wordmark sits to the right in a customised geometric sans-serif; letterforms share the symbol's stroke weight and corner radius, creating visual rhythm. The 'i' dots are square, echoing the symbol's angular language. At small sizes the mark holds because the symbol reduces to a clear hexagonal badge and the type remains legible down to roughly 18 px height. In the fraud-prevention sector, where competitors often default to literal shields or checkmarks, the folded-stroke approach feels proprietary rather than generic.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black navy (#080E3F) reads as authoritative and secure — core expectations for a chargeback-guarantee provider — while avoiding the bright royal blues that dominate fintech. Its low luminance keeps the mark crisp on white checkout pages and high-contrast dark-mode dashboards alike. A single-colour palette also simplifies co-branding with merchant partners, who can drop the logo into any header without clashing.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Riskified logo, regardless of color or industry.
Brand web palette
Colors Riskified uses across its website — the broader brand system around the logo.
About Riskified
Riskified is a brand that aims to empower businesses and unlock the full potential of eCommerce by making it safe, accessible, and frictionless. With their cutting-edge eCommerce risk management platform, they deliver revenue-critical decisions and power products that boost performance. They offer a range of solutions to address the challenges faced by online merchants. Their chargeback guarantee helps prevent fraud and lift revenue, while their dispute resolution services fight chargebacks and recover lost revenue. Riskified's account security features block account takeover attacks, building trust with customers. Their policies protect against abuse and reward loyalty while optimizing conversions by reducing friction. They provide resources such as guides and a knowledge base through their resource center and blog. Riskified's mission-driven team and leadership are committed to expanding the transformative powers of commerce. With a history of innovation and growth, they partner with renowned retail brands worldwide. Together, they strive to make eCommerce safe, accessible, and frictionless for all
Questions about the Riskified logo
Does Riskified ever use a symbol-only version of the logo?
Yes. The hexagonal shield mark appears alone in app icons, favicons, and compact UI contexts such as merchant dashboard headers where horizontal space is limited.
Why is the wordmark set in all lowercase?
Lowercase lettering projects approachability and modernity, aligning with Riskified's messaging about frictionless commerce. It also balances the symbol's strong geometry, preventing the lockup from feeling overly institutional.
What color is the Riskified logo?
The dominant color of the Riskified logo is Deep Cove (hex #080E3F). The closest Pantone match is 2765 C.
How many colors does the Riskified logo have?
The Riskified logo uses 1 primary color: #080E3F.
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The Riskified logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.