Stuff.co.nz Logo
The Stuff.co.nz logo uses 3 primary colors. Its dominant color is Armour Wash (#030303, closest Pantone Black 6 C). Stuff.co.nz operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 2% of indexed brands
- Website
- stuff.co.nz
Design analysis
The Stuff.co.nz logo is a bold, condensed sans-serif wordmark set in title case. The letterforms are geometrically constructed with tight tracking, creating a dense, rectangular block that reads clearly at small sizes — critical for a digital news brand appearing in browser tabs, app icons, and social media avatars. The 'S' features a strong horizontal terminal; the double 'f' joins as a discreet ligature, and the 't' crossbars align at a consistent height, giving the mark an engineered, monospaced rhythm. This construction follows the newspaper masthead tradition of high-impact horizontal wordmarks but strips away serifs and ornamentation for screen legibility. The mark works because it treats the brand name as a utilitarian headline: no icon, no gradient, no tagline — just weight and spacing doing the work.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #030303 dominant with #2F2F2F and #181818 accents — is effectively a single near-black value with minor anti-aliasing artifacts. This fits the news publishing sector perfectly: maximum contrast on white backgrounds, reliable reproduction in print and low-quality digital environments, and an immediate signal of editorial authority. The absence of a brand colour (red, blue, teal) is a deliberate differentiation; it lets photography and breaking-news badges carry urgency while the masthead remains a neutral, trustworthy constant.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Stuff.co.nz logo, regardless of color or industry.
Brand web palette
Colors Stuff.co.nz uses across its website — the broader brand system around the logo.
About Stuff.co.nz
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Questions about the Stuff.co.nz logo
What font does the Stuff.co.nz logo use?
The logo uses a custom-drawn condensed sans-serif developed for the brand; it is not a commercially licensed typeface. The letterforms share DNA with grotesque families like Franklin Gothic Condensed or Bureau Grot but have proprietary adjustments to the 'S' terminal, 't' crossbar height, and 'ff' ligature for screen rendering at small pixel sizes.
Has the Stuff logo changed since the Fairfax rebrand?
The current wordmark was introduced during the 2018 transition from Fairfax New Zealand to Stuff Ltd. It replaced the previous mixed-case 'Stuff' logotype that sat beside a red square icon. The redesign dropped the icon and colour accent, moving to the all-black condensed mark seen today to unify the website, app, and print mastheads under a single digital-first identity.
What color is the Stuff.co.nz logo?
The dominant color of the Stuff.co.nz logo is Armour Wash (hex #030303). The closest Pantone match is Black 6 C.
How many colors does the Stuff.co.nz logo have?
The Stuff.co.nz logo uses 3 primary colors: #030303, #2F2F2F, #181818.
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The Stuff.co.nz logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.