Trip.com Logo
The Trip.com logo uses 1 primary color. Its dominant color is Azure (#287DFA, closest Pantone 2726 C). Trip.com operates in the Travel & Tourism industry.
- Color family
- blue
- Industry
- Travel & Tourism
- Brand popularity
- Top 1% of indexed brands
- Website
- trip.com
Design analysis
The Trip.com mark is a combined logo: a geometric symbol sitting left of a lowercase wordmark. The symbol is a stylised "T" formed from a single continuous stroke that doubles as an upward-pointing arrow or compass needle, suggesting forward motion and navigation. The wordmark uses a rounded, humanist sans-serif with open apertures and a friendly curve on the "r" and "p" terminals, balancing the symbol's precision. At small sizes the symbol holds its shape well because it relies on a single bold weight and clear negative space; the wordmark remains legible down to roughly 16 px height. In the crowded OTA sector, where competitors like Expedia and Booking.com favour heavy uppercase wordmarks or abstract globes, Trip.com's lowercase approach feels more approachable while the arrow-T gives it a distinct, ownable silhouette that works equally well as an app icon.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #287DFA is a saturated mid-tone azure that sits between corporate trust-blue and the brighter sky tones used by leisure brands. It conveys reliability without feeling cold, and it reproduces consistently across digital and print. Using one dominant colour instead of a gradient or multi-colour palette keeps production costs low and ensures the mark stays crisp on partner sites, boarding passes, and airport signage where background control is limited.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Trip.com logo, regardless of color or industry.
Brand web palette
Colors Trip.com uses across its website — the broader brand system around the logo.
About Trip.com
Trip. com is a leading online travel agency based in the United States. With its headquarters in Los Angeles, California, the company has a strong presence in the American travel market. Founded in 1999 as Ctrip. com International Ltd., the company started as a platform for hotel bookings targeting Chinese travelers. It quickly expanded its services to cover flights, vacation packages, car rentals, and other travel-related products. In 2013, the company changed its name to Trip. com to reflect its global expansion and to cater to international customers. Trip. com offers a wide range of products and services to facilitate seamless travel experiences. Their website and mobile app allow users to book flights, hotels, car rentals, and holiday packages. Users can also explore and book activities, tours, and attractions at their destinations. The platform provides comprehensive travel information, including reviews, photos, and recommendations from fellow travelers. Operating on a global scale, Trip. com has established a strong presence in various regions. The company has subsidiaries and joint ventures in countries such as Japan, South Korea, Singapore, and the United Kingdom. These partnerships allow Trip. com to cater to the needs of local travelers and expand its customer base. In terms of market position, Trip. com is one of the world's leading online travel agencies. It has gained a significant market share globally, competing with other established players such as Expedia and Booking. com. Its strong focus on customer service, competitive pricing, and user-friendly interface have contributed to its success. In recent years, Trip. com has achieved several notable milestones. In 2018, the company became the official travel services provider for the Union of European Football Associations (UEFA) and the Asian Football Confederation (AFC). This partnership helped increase brand visibility and attract more customers. Additionally, Trip. com has been recognized with nu
Questions about the Trip.com logo
Why did Ctrip change its name and logo to Trip.com?
The rebrand in 2013 accompanied the company's push beyond the Chinese market. "Trip.com" is phonetically simpler for global audiences and the .com suffix signals a digital-first platform. The new arrow-T symbol replaced the previous Chinese-character-inspired mark to work across languages without translation.
Has the Trip.com logo changed since the 2013 rebrand?
The core arrow-T and lowercase wordmark have remained consistent, but the typeface was subtly refined around 2019 for better screen legibility and the blue shifted slightly toward the current #287DFA for improved accessibility contrast on white backgrounds.
What color is the Trip.com logo?
The dominant color of the Trip.com logo is Azure (hex #287DFA). The closest Pantone match is 2726 C.
How many colors does the Trip.com logo have?
The Trip.com logo uses 1 primary color: #287DFA.
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The Trip.com logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.