Samba TV Logo
The Samba TV logo uses 1 primary color. Its dominant color is Fusion Red (#FA5A62, closest Pantone 2346 C). Samba TV operates in the Marketing & Advertising industry.
- Color family
- red
- Industry
- Marketing & Advertising
- Brand popularity
- Top 4% of indexed brands
- Website
- samba.tv
Design analysis
The Samba TV logo operates as a combined mark: a geometric symbol sitting left of a clean, all-caps wordmark. The symbol is a stylised 'S' formed from a single continuous stroke that loops into a rounded rectangle, suggesting a play button, a screen frame, and a flowing rhythm in one gesture. Its construction relies on consistent stroke weight and generous corner radii, giving it a friendly, digital-native feel without sacrificing legibility. The wordmark uses a customised geometric sans-serif — wide proportions, uniform stroke, subtle ink traps at joints — that reads clearly at favicon size. The lockup is tightly spaced; the symbol's right edge aligns optically with the 'S' in the wordmark, creating a single visual unit. In the ad-tech sector, where logos often default to abstract data visualisations or corporate blues, this mark feels product-led: it reads as a UI element you might tap, reinforcing the brand's promise of real-time, actionable TV intelligence.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
Fusion Red (#FA5A62) breaks the category convention of navy, teal, and charcoal that dominates measurement and analytics branding. The hue sits between coral and true red — energetic but not aggressive — signalling entertainment, live content, and the 'on-air' state of television. At only 4% of the mark's pixel area, the colour acts as a high-impact accent rather than a flood, keeping the identity light on dark dashboards and usable in single-colour white knockouts on connected-TV interfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Samba TV logo, regardless of color or industry.
Brand web palette
Colors Samba TV uses across its website — the broader brand system around the logo.
About Samba TV
Samba TV, the industry-leading brand for TV analytics and advertising solutions, is your ultimate source of truth when it comes to television. With their cutting-edge proprietary technology and first-party TV data, Samba TV enables you to engage with and measure today's TV audiences like never before. Their comprehensive suite of products and services includes Audience Measurement, offering True Reach and Frequency TV Data, as well as Smart TV Advertising Solutions. Samba TV's AI Solutions, Agency Solutions, Brand Solutions, Publisher Solutions, and TV Network Solutions further enhance their offerings, providing a holistic solution for all your TV-related needs. Samba TV stands out with their next-generation media measurement capabilities built on first-party data, integrating currency-grade metrics with the platforms necessary for optimization and superior outcomes. Their independent currency-grade measurement provides accurate insights into reach, frequency, tune-in, and conversion outcomes. The brand's focus on accuracy and privacy compliance is evident throughout their offerings. Samba TV utilizes ACR-only data, capturing all content, and boasts a large, non-biased, and representative measurement panel. Their identity graph ensures deduplicated omniscreen measurement and accurate identification of digital devices without relying on cookies or mobile IDs. Trusted by the world's largest brands and with partnerships across the industry, Samba TV is the go-to solution for unlocking the full potential of TV advertising. Discover their real-time viewership dashboard and gain access to unparalleled TV insights, all while maintaining privacy compliance. Don't miss out on the opportunity to activate TV audiences on any device within minutes with Samba TV's comprehensive TV data. Whether you're an agency, brand, publisher, or TV network, Samba TV has the tools, expertise, and solutions to help you reach your goals. Contact Samba TV today to learn more and experience the p
Questions about the Samba TV logo
Why does the Samba TV symbol look like a play button?
The looped 'S' intentionally mimics a play triangle inside a rounded screen frame, reinforcing the brand's core product: turning passive TV viewing into measurable, actionable moments for advertisers.
Has the logo changed since the company rebranded from Flingo?
Yes. The Flingo era used a lowercase wordmark with a distinct 'F' icon. The current Samba TV identity introduced the geometric 'S' symbol, all-caps typography, and the coral-red accent to align with the pivot toward currency-grade measurement.
What color is the Samba TV logo?
The dominant color of the Samba TV logo is Fusion Red (hex #FA5A62). The closest Pantone match is 2346 C.
How many colors does the Samba TV logo have?
The Samba TV logo uses 1 primary color: #FA5A62.
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The Samba TV logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.