Design analysis
The Inmarsat logo is a combined mark pairing a geometric symbol with a custom wordmark. The symbol depicts a stylised orbital path — a circle bisected by an ascending swoosh — representing a satellite circling the Earth. This mark sits left of the all-caps logotype, set in a proprietary sans-serif with distinctive curved terminals on the 'M', 'A', and 'R' that echo the orbital motif. The composition is horizontally balanced, with the symbol's diameter matching the cap height of the text. At small sizes the symbol remains legible down to roughly 6 mm width; the single-weight strokes and absence of fine detail prevent fill-in. The wordmark's open counters and generous spacing hold up in low-resolution maritime displays and on antenna radomes where the brand is frequently applied.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
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The measured near-black palette (#030303, #181818, #2E2E2E) reflects a monochrome reproduction strategy common in maritime electronics where logos appear on monochrome bridge displays, thermal printers, and embossed hardware. A single dark value ensures maximum contrast on both light and dark backgrounds without relying on corporate blue, which can render inconsistently across varied substrates and lighting conditions at sea.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Viasat logo, regardless of color or industry.
Brand web palette
Colors Viasat uses across its website — the broader brand system around the logo.
About Viasat
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Questions about the Viasat logo
Why does the Inmarsat logo use only black instead of its corporate blue?
The monochrome version is the primary reproduction for technical environments — bridge consoles, radar overlays, and equipment casings — where colour fidelity cannot be guaranteed. The dark single-tone treatment maintains brand recognition while meeting maritime visibility standards.
Has the logo changed since Viasat acquired Inmarsat?
As of the latest public brand assets, the Inmarsat mark remains unchanged following the 2023 acquisition. Viasat has maintained Inmarsat as a distinct maritime brand with its established visual identity, including the orbital symbol and custom wordmark.
What color is the Viasat logo?
The dominant color of the Viasat logo is Armour Wash (hex #030303). The closest Pantone match is Black 6 C.
How many colors does the Viasat logo have?
The Viasat logo uses 3 primary colors: #030303, #2E2E2E, #181818.
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The Viasat logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.