Salon Logo
The Salon logo uses 1 primary color. Its dominant color is Don’t Be Shy (#ED2C1D, closest Pantone Bright Red C). Salon operates in the Marketing & Advertising industry.
- Color family
- red
- Industry
- Marketing & Advertising
- Brand popularity
- Top 3% of indexed brands
- Website
- salon.com
Design analysis
Salon's logo is a pure wordmark — the publication's name set in a custom-drawn, heavy-weight serif typeface with distinctive flared terminals and a slightly condensed proportion. The letterforms share consistent stroke weight and sharp, angular serifs that give the mark a editorial authority while the tight kerning creates a cohesive visual block. The absence of any icon, symbol, or decorative element reflects a deliberate choice to let the brand name carry full recognition weight, a convention common among legacy digital-first publishers (Slate, Vox, Axios) but increasingly rare as brands adopt abstract marks for app-icon flexibility. At small sizes — favicon, mobile push notification, newsletter header — the mark holds legibility because the counters remain open and the serifs don't fill in, though the 'a' and 'o' counters are the first stress points. The all-lowercase setting (in current usage) softens the institutional tone of the heavy serif, signaling approachable journalism rather than gatekept authority.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #ED2C1D is a high-chroma, warm red that sits between Pantone Bright Red C and 1788 C. In a media landscape dominated by cool blues (NYT, WaPo, BBC, CNN) and muted neutrals, this red acts as an immediate differentiator on social feeds and news aggregators. It signals urgency and progressive energy without veering into alarmist orange, and it reproduces reliably across RGB screens and CMYK print partnerships. The single-color application also eliminates registration risk in programmatic ad slots and partner syndication.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Salon logo, regardless of color or industry.
Brand web palette
Colors Salon uses across its website — the broader brand system around the logo.
About Salon
Salon, an award-winning and independent publication, has been at the forefront of news and politics since its establishment in 1995. With a progressive and nonpartisan editorial lens, Salon covers a wide range of topics such as culture, entertainment, science, health, and food. Committed to democracy, equality, justice, and truth, Salon strives to answer important questions through original reporting, investigations, insightful cultural criticism, and in-depth interviews. As one of the first digital media outlets, Salon has shaped the national conversation by delivering fearless journalism through various platforms including Salon. com, Salon TV, social media, newsletters, and mobile apps. Its content, including the popular show Salon Talks, reaches approximately 10 million monthly unique visitors. Salon remains committed to preserving the freedom of information and does not have a paywall. However, readers can support their independent journalism by subscribing monthly, enjoying an ad-free experience. Stay connected with Salon's latest news and videos by following them on your favorite social networks and signing up for their newsletters. Founded by Chris Richmond and Drew Schoentrup, Salon is now privately owned under the entity Salon. com, LLC, aiming to create a sustainable company in the online news space. Join Salon in exploring significant moments, influential figures, and thought-provoking topics that shape our society
Questions about the Salon logo
Has Salon's logo always been red?
No. The original 1995 logo used a black serif wordmark with a stylized 'S' icon. The shift to an all-red, icon-free wordmark occurred during a 2010s brand simplification, aligning with the site's pivot to mobile-first distribution where a single-color mark scales more cleanly.
Why does Salon use a serif font when many digital outlets use sans-serif?
The heavy serif conveys editorial gravitas and ties the brand to long-form journalism traditions, distinguishing Salon from the sans-serif uniformity of tech-platform publishers. The custom letterforms also create a proprietary silhouette that cannot be replicated with off-the-shelf fonts.
What color is the Salon logo?
The dominant color of the Salon logo is Don’t Be Shy (hex #ED2C1D). The closest Pantone match is Bright Red C.
How many colors does the Salon logo have?
The Salon logo uses 1 primary color: #ED2C1D.
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The Salon logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.