Expressen Logo
The Expressen logo uses 1 primary color. Its dominant color is Alarm (#EB0000, closest Pantone 2347 C). Expressen operates in the Publishing & Printing industry.
- Color family
- red
- Industry
- Publishing & Printing
- Brand popularity
- Top 53% of indexed brands
- Website
- expressen.se
Design analysis
Expressen uses a bold, condensed sans-serif wordmark set in a single weight. The letterforms are tightly tracked with subtle custom details — the 'E' features a shortened middle arm, the 'x' has a distinctive crossed stroke, and the 'p' and 's' share a consistent terminal curve that gives the mark rhythm. There is no symbol or icon; the identity relies entirely on typography and colour. This construction works well at small sizes because the heavy weight and open counters maintain legibility down to favicon scale, and the lack of fine serifs or thin strokes prevents clogging in low-resolution print or mobile screens. In the competitive Swedish news landscape, the mark follows the industry convention of a strong typographic masthead but distinguishes itself through its compressed proportions and the aggressive forward lean implied by the 'x' junction, signalling speed without italicising the whole word.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #EB0000 is a pure, high-chroma red that sits exactly on the 'alarm' wavelength the brain associates with urgency and breaking news. In Scandinavian publishing, red is the dominant masthead colour (Aftonbladet, Dagens Nyheter's accent), so Expressen conforms to category expectations while owning a slightly warmer, more orange-leaning hue that pops against both newsprint grey and digital white backgrounds. The single-colour strategy ensures the mark never fragments in single-plate printing or monochrome e-ink displays.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Expressen logo, regardless of color or industry.
Brand web palette
Colors Expressen uses across its website — the broader brand system around the logo.
About Expressen
Expressen is Sweden's leading news site offering up-to-date news, sports coverage, and entertainment updates. With a mission to provide the latest news in Sweden and around the world, Expressen is the go-to source for reliable and informative content. The website covers a wide range of topics including current affairs, sports, culture, and entertainment to cater to a diverse audience. Whether you're looking for breaking news or in-depth analysis, Expressen has it all. Stay informed and engaged with their premium content, live sports coverage, and entertaining features. With Expressen, you'll always be at the forefront of what's happening in Sweden and beyond
Questions about the Expressen logo
Has Expressen always used a red wordmark without a symbol?
The current all-red condensed wordmark has been the primary masthead since the early 2000s redesign. Earlier editions used a black serif masthead with a separate emblem, but the brand consolidated to the single red typographic mark to strengthen digital recognition.
Why does the logo lean slightly forward even though it is not italic?
The forward momentum comes from the angled junction of the 'x' and the tapered terminals on 'p', 's', and 'n'. These details create an optical slant that suggests speed while keeping the letterforms upright for maximum legibility in body-size settings.
What color is the Expressen logo?
The dominant color of the Expressen logo is Alarm (hex #EB0000). The closest Pantone match is 2347 C.
How many colors does the Expressen logo have?
The Expressen logo uses 1 primary color: #EB0000.
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The Expressen logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.