Entrepreneur Logo
The Entrepreneur logo uses 1 primary color. Its dominant color is Void (#010D22, closest Pantone 296 C). Entrepreneur operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 2% of indexed brands
- Website
- entrepreneur.com
Design analysis
The Entrepreneur logo is a classic serif wordmark set in a custom-drawn typeface with high contrast between thick and thin strokes. The letterforms feature sharp, bracketed serifs and a slightly condensed width that allows the full name to sit comfortably in horizontal layouts without excessive tracking. The capital 'E' carries a distinctive flared terminal on its middle arm, creating a subtle anchor point that differentiates the mark from off-the-shelf Didone fonts. At small sizes — favicon, app icon, or magazine spine — the mark relies entirely on the dark navy silhouette; the internal counters of 'e', 'u', 'r', and 'o' remain open enough to resist filling in, though the thin hairlines on 'n' and 'r' can fray below 18 px. In its industry context of business media, the wordmark signals authority and permanence, aligning with legacy publishing conventions while avoiding the dated feel of script or ornamental logotypes used by some lifestyle competitors.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #010D22 (Void, Pantone 296 C) is a near-black navy that reads as black in print and on screen but carries a cool undertone that softens the harshness of pure #000000. This choice fits the business-media sector where dark neutrals dominate — think Wall Street Journal, Forbes, Bloomberg — because they convey seriousness, legibility on newsprint, and effortless reproduction across merchandise, video lower-thirds, and partner co-branding. The absence of an accent color forces recognition to rest on typography alone, a deliberate constraint that reinforces the brand's no-nonsense editorial voice.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Entrepreneur logo, regardless of color or industry.
Brand web palette
Colors Entrepreneur uses across its website — the broader brand system around the logo.
About Entrepreneur
Entrepreneur is a renowned brand that offers a wealth of valuable resources for all aspiring entrepreneurs and business professionals. With a focus on providing actionable insights, Entrepreneur helps individuals navigate the world of business successfully. From starting and growing a business to leadership strategies and financial advice, Entrepreneur covers a wide range of topics to support business owners at every stage of their journey. The brand also offers a diverse range of products and services, including a bookstore with informative books written by industry experts, an Ask an Expert feature to get personalized advice, podcasts, webinars, and a magazine subscription. Entrepreneur's online presence is also prominent, with engaging articles, videos, and an exclusive TV channel. Emily Rella, a Senior News Writer at Entrepreneur, contributes up-to-date articles to the brand's platform, covering various topics such as business news, tech, lifestyle, and entertainment. With her expertise and experience, Emily provides readers with valuable insights that help them stay informed and prosper in the business world
Questions about the Entrepreneur logo
Has the Entrepreneur logo changed significantly since the magazine launched?
The core serif wordmark has remained visually consistent for decades, with only minor optical adjustments — slightly refined hairlines and spacing — to improve digital rendering. No major redesign or symbol addition has been publicly documented.
Why does Entrepreneur use a wordmark without an icon or symbol?
A pure wordmark leverages the brand name itself as the primary equity, which is efficient for a media property whose name describes its audience. It also avoids the dilution risk of a secondary mark that would need separate recognition investment across print, digital, video, and licensing channels.
What color is the Entrepreneur logo?
The dominant color of the Entrepreneur logo is Void (hex #010D22). The closest Pantone match is 296 C.
How many colors does the Entrepreneur logo have?
The Entrepreneur logo uses 1 primary color: #010D22.
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The Entrepreneur logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.