Patch Logo
The Patch logo uses 1 primary color. Its dominant color is Kabocha Green (#004C05, closest Pantone 2427 C). Patch operates in the Publishing & Printing industry.
- Color family
- green
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- patch.com
Design analysis
The Patch logo is a lowercase wordmark set in a rounded, geometric sans-serif that reads as approachable and digital-native. The letterforms share consistent stroke weight and open counters, which preserves legibility when the mark is reduced to favicon size or displayed on mobile news feeds. A subtle but deliberate detail is the tail of the 'p', which curves upward to suggest a map pin or location marker — reinforcing the hyperlocal mission without adding a separate icon. This integration of symbol and type keeps the lockup compact, a practical advantage for a brand that appears alongside countless third-party headlines and social feeds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #004C05 is a deep, blue-leaning green that avoids the bright 'tech lime' common in digital media, instead evoking municipal signage, park wayfinding, and printed community bulletins. That association signals authority and permanence — useful for a publishing brand asking readers to trust its local reporting. The single-color approach also ensures the mark reproduces cleanly in one-color print, newsletter headers, and partner widgets where full-color control isn't guaranteed.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Patch logo, regardless of color or industry.
Brand web palette
Colors Patch uses across its website — the broader brand system around the logo.
About Patch
Patch is a brand that offers a unique and innovative way for people to stay informed and involved in their local communities. Whether it's breaking news, stories, or events, Patch provides a comprehensive network of local news sites to keep you up-to-date. With Patch, you have the opportunity to contribute content directly to the site, making it a platform that values community engagement. You can also explore local businesses and discover the individuals behind them, as well as participate in discussions on various topics. Patch is run by a team of professional editors and salespeople who are dedicated to bringing you the most relevant and accurate information. They are eager to hear your stories and suggestions and are actively involved in the communities they serve. By utilizing Patch, you have the power to strengthen your community and improve the lives of its residents. So start contributing, sharing your opinions, and adding events to the community calendar today!
Questions about the Patch logo
Does Patch use a separate icon apart from the wordmark?
No. The brand relies on the fused wordmark where the 'p' tail doubles as a map pin. This single-piece mark serves as both logo and app icon, simplifying deployment across hundreds of local subdomains.
Why does Patch use such a dark green instead of a brighter digital color?
The deep green (#004C05) reads as civic and trustworthy rather than playful, aligning with local government signage and printed newspapers. It also maintains contrast on white backgrounds and in single-color print runs where lighter greens would fade.
What color is the Patch logo?
The dominant color of the Patch logo is Kabocha Green (hex #004C05). The closest Pantone match is 2427 C.
How many colors does the Patch logo have?
The Patch logo uses 1 primary color: #004C05.
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The Patch logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.