Branch Logo
The Branch logo uses 1 primary color. Its dominant color is Deepsea Core (#333E48, closest Pantone 4140 C). Branch operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 15% of indexed brands
- Website
- branch.io
Design analysis
The Branch logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized 'b' built from three rounded rectangular strokes that split at the top, visually encoding the concept of branching paths — a direct metaphor for deep linking and attribution. The forms are monolinear with consistent corner radii, giving the mark a engineered, systems-oriented feel that aligns with developer tooling. The wordmark uses a clean, geometric sans-serif (resembling a customized Inter or similar) with uniform stroke width and open apertures, ensuring legibility at favicon sizes. The symbol-to-text proportion is balanced; the symbol sits comfortably at roughly 1.2x the x-height. At small scales the forked top remains readable down to ~16px, though the interior counter of the lower bowl can fill in on low-resolution screens. The lockup works equally well horizontal and stacked, a practical necessity for SDK documentation, partner badges, and mobile app icons.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #333E48 is a deep blue-gray charcoal that reads as technical, trustworthy, and platform-neutral — critical for an infrastructure layer that sits between advertisers, publishers, and app stores. It avoids the saturated blues and purples common in martech, signaling maturity and enterprise readiness. The near-black value provides maximum contrast on white backgrounds and inverts cleanly to white for dark-mode developer dashboards, reducing the need for a secondary palette.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Branch logo, regardless of color or industry.
Brand web palette
Colors Branch uses across its website — the broader brand system around the logo.
About Branch
Branch is a Mobile Growth & Attribution Platform for Enterprises and Brands that helps businesses build seamless experiences and measure the ROI of their campaigns. With Branch's deep linking and mobile attribution solutions, you can get your users exactly where you want them. Their products and services include Mobile Measurement Partner (MMP) solutions for paid advertising, such as Universal Ads, SafeTrack, and Engagement Builder. For owned and earned channels, Branch offers the Mobile Linking Platform (MLP) with features like Journeys, QR Codes, Universal Email, and SEO App Attribution. They also provide solutions that support your marketing strategy, such as NativeLink, Data Feeds, and Premium Support. Branch is trusted by over 100,000 mobile brands, including startups and Fortune 500 companies, to drive results and optimize campaign performance. Partner with Branch to enhance your mobile experiences and achieve your marketing goals. Request a demo today!
Questions about the Branch logo
What does the Branch logo symbol represent?
The symbol is a stylized lowercase 'b' where the vertical stem splits into two upper arms, directly illustrating the concept of a single link branching into multiple destinations — the core function of Branch's deep linking and attribution platform.
Has the Branch logo changed significantly over time?
The current mark has been stable since at least 2018, evolving from an earlier leaf-like icon to the present geometric forked 'b' as the company shifted from a developer tool to an enterprise mobile growth platform. The wordmark has remained lowercase throughout.
What color is the Branch logo?
The dominant color of the Branch logo is Deepsea Core (hex #333E48). The closest Pantone match is 4140 C.
How many colors does the Branch logo have?
The Branch logo uses 1 primary color: #333E48.
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The Branch logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.