Match UK & Ireland Logo
The Match UK & Ireland logo uses 1 primary color. Its dominant color is Slice of Heaven (#1927F0, closest Pantone Blue 072 C). Match UK & Ireland operates in the Architecture industry.
- Color family
- blue
- Industry
- Architecture
- Brand popularity
- Top 1% of indexed brands
- Website
- match.com
Design analysis
The Match logo is a wordmark with an integrated pictorial element: the letter "a" is replaced by a solid heart glyph. The typeface is a rounded, geometric sans-serif with uniform stroke weight, open apertures, and a slightly condensed proportion that keeps the five-letter word compact. The heart is drawn with the same stroke thickness as the letterforms, so it reads as a letter first and a symbol second — a classic substitution ligature. At small sizes the mark holds up well; the heart's counter spaces are generous enough to avoid filling in, and the word remains legible down to roughly 18 px height. In the dating-app category, where many competitors use illustrative icons or script logotypes, the clean typographic approach signals maturity and platform reliability rather than flirtation.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured blue (#1927F0) is a high-saturation, mid-value hue that sits between corporate trust blue and consumer-app energy blue. Dating brands overwhelmingly default to red or pink to evoke romance; Match's blue deliberately breaks that convention, positioning the service as safe, established, and technology-led — critical differentiators for a pioneer brand that has operated since 1995. The single-colour palette also ensures the mark reproduces cleanly in monochrome, on photo backgrounds, and in app-icon masks without losing identity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Match UK & Ireland logo, regardless of color or industry.
Brand web palette
Colors Match UK & Ireland uses across its website — the broader brand system around the logo.
About Match UK & Ireland
Match UK & Ireland is a leading online dating resource for singles, offering a wide range of services to help individuals find the kind of relationship they're looking for. Launched in 1995, Match. com has been a pioneer in the online dating industry and now operates in 24 countries and territories, with websites available in 15 different languages. With the mission of creating romantic opportunities, Match. com provides singles with the tools they need to navigate the world of love with confidence. Through various free writing sections, members can express themselves and share selected preferences, while also having the option to upload up to 26 photos. Match. com prioritizes privacy and integrity, ensuring that all communication happens through an anonymous email network and screening profiles and photos for appropriateness. Whether you're in the UK or Ireland, Match. com is here to help you find love
Questions about the Match UK & Ireland logo
Why does Match use a heart for the letter "a"?
The heart replaces the "a" to embed the category symbol directly into the name, making the logo readable as text while instantly communicating "dating" without a separate icon. This substitution technique keeps the mark compact for app icons and mobile headers.
Has the Match logo always been blue?
The brand has used blue as its primary colour for the majority of its history, though early 1990s collateral occasionally paired it with red accents. The current saturated blue (#1927F0) was refined during a 2010s brand simplification to work consistently across digital platforms and international markets.
What color is the Match UK & Ireland logo?
The dominant color of the Match UK & Ireland logo is Slice of Heaven (hex #1927F0). The closest Pantone match is Blue 072 C.
How many colors does the Match UK & Ireland logo have?
The Match UK & Ireland logo uses 1 primary color: #1927F0.
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The Match UK & Ireland logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.