Magnite Logo
The Magnite logo uses 1 primary color. Its dominant color is Lead (#222222, closest Pantone 419 C). Magnite operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 8% of indexed brands
- Website
- rubiconproject.com
Design analysis
The Magnite logo is a combined mark consisting of a geometric symbol paired with a lowercase wordmark. The symbol is a stylized "m" built from two parallel vertical strokes bridged by a curved central element that resembles a waveform, a magnifying lens, or a signal path — all relevant metaphors for programmatic advertising. The wordmark uses a custom geometric sans-serif with rounded terminals and consistent stroke weight, reinforcing the symbol's curves. Both elements share the same visual weight, creating a balanced lockup that works horizontally or stacked.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #222222 projects authority and neutrality, a deliberate choice for an ad-tech infrastructure company that sits between publishers and buyers. Unlike the bright blues, greens, or purples common in martech branding, this dark charcoal avoids category clichés and reproduces cleanly across dashboards, contracts, and conference signage. It also pairs effortlessly with the high-contrast white space that dominates programmatic UI environments.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Magnite logo, regardless of color or industry.
Brand web palette
Colors Magnite uses across its website — the broader brand system around the logo.
About Magnite
Magnite is the world's largest independent sell-side advertising company, trusted by the top publishers worldwide. With Magnite, publishers have the power to drive more advertising revenue across every channel and format, including CTV. As a publisher, you can benefit from full access to Magnite's cutting-edge technology and expert teams, giving you a competitive edge and helping you stay ahead of the curve. Magnite offers independence and open-minded advice, working for you, not in competition with you. For buyers and brands, Magnite offers a transparent and cost-effective advertising solution. There are no hidden fees or walls around their garden, ensuring that every advertising dollar you spend goes further. Magnite provides access to their global scale, advanced brand and fraud protection, and top-notch technology, enabling you to reach and engage with your desired audience wherever they are. Stay informed with Magnite's latest insights, press releases, and blog articles. Discover how Magnite helps buyers navigate Made-For-Advertising to drive brand impact and how their research reveals the increased adoption of streaming services in Japan. Join Magnite, the next evolution of the programmatic marketplace for the open internet
Questions about the Magnite logo
Why did Rubicon Project change its name and logo to Magnite?
The company rebranded to Magnite in 2020 following its merger with Telaria, combining "magnet" and "ignite" to signal scale and attraction for the open internet. The new identity replaced Rubicon's red rectangular mark with a darker, more neutral system suited to a consolidated sell-side platform.
Does Magnite use any accent colors besides the dark charcoal?
The primary logo is monochrome #222222, but the broader brand system incorporates electric blue and bright cyan as digital accent colors for product UI, data visualization, and marketing collateral. These accents appear in supporting graphics, not in the core logo mark itself.
What color is the Magnite logo?
The dominant color of the Magnite logo is Lead (hex #222222). The closest Pantone match is 419 C.
How many colors does the Magnite logo have?
The Magnite logo uses 1 primary color: #222222.
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The Magnite logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.