AppsFlyer Logo
The AppsFlyer logo uses 1 primary color. Its dominant color is Cynical Black (#171717, closest Pantone 419 C). AppsFlyer operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 77% of indexed brands
- Website
- onelink.me
Design analysis
AppsFlyer uses a combination mark: a geometric symbol paired with a camelCase wordmark. The symbol is a rightward-pointing arrow constructed from a square with a triangular notch removed from its trailing edge — a minimal abstraction of a play button or forward navigation cue. This reads instantly as "attribution" and "direction," aligning with the core promise of measuring where users come from and where they go. The wordmark is set in a rounded, medium-weight sans-serif (close to Inter or a custom variant) with consistent stroke width and open apertures, ensuring legibility down to favicon size. The symbol and logotype share the same visual weight and corner radius, creating a cohesive unit that separates cleanly for app-icon use. At small sizes the arrow remains readable because its positive/negative space balance is unambiguous; the mark does not rely on fine lines, gradients, or colour shifts that would degrade in low-resolution contexts.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The sole measured colour, #171717 (Cynical Black), is a near-neutral dark grey that reads as black on screen and in print. In the martech/analytics sector, a monochrome palette signals data neutrality, platform-agnostic trust, and enterprise seriousness. It avoids the saturated blues and greens common among competitors, letting the product UI — not the logo — carry brand colour. The single-tone approach also guarantees maximum contrast on any background, essential for a logo that appears on partner dashboards, attribution links, and third-party integrations where background control is impossible.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AppsFlyer logo, regardless of color or industry.
Brand web palette
Colors AppsFlyer uses across its website — the broader brand system around the logo.
About AppsFlyer
AppsFlyer is a global leader in marketing measurement, analytics, and engagement. Their unified marketing platform is built on the industry's most trusted attribution data, helping brands attribute, understand, and engage users effectively. They offer a comprehensive range of products and services to support businesses in making better marketing decisions. With AppsFlyer, brands can measure every action on mobile, web, and CTV, allowing them to understand their true mobile marketing ROI and turn campaign insights into actionable strategies. Their predictive analytics capabilities enable businesses to make informed decisions from the start, while their CX and deep linking solutions help boost revenue by delivering exceptional customer experiences. AppsFlyer also prioritizes data security and privacy. Their fraud protection measures safeguard marketing budgets from mobile ad fraud, and their privacy-centric collaboration tools, such as the Privacy Cloud and Data Clean Room, enable businesses to collaborate with partners while preserving data privacy. AppsFlyer serves businesses of all sizes and across various industries, including gaming, shopping, finance, food and drink, entertainment and music, health and fitness, travel, and more. Their extensive partner marketplace connects brands to over 10,000 technology and media partners. With over 80,000 companies relying on their platform worldwide, AppsFlyer has established itself as a trusted partner in helping brands build better products, create exceptional experiences, and protect customer privacy. Their global presence, local expertise, and round-the-clock support ensure that they are there for their customers whenever they need assistance. Join the world's top brands and discover the power of AppsFlyer's marketing solutions
Questions about the AppsFlyer logo
What does the AppsFlyer arrow symbol represent?
The symbol abstracts a play/forward button with a notched trailing edge, visually encoding the concepts of attribution (tracing origin) and directional insight (moving from data to action) without using literal chart or magnifying-glass metaphors.
Has AppsFlyer ever used a multi-colour logo?
No. Since its early branding the company has maintained a monochrome dark-grey/black logo. Marketing illustrations and product UI introduce accent colours (blues, purples, oranges), but the primary mark remains single-tone to preserve neutrality on partner platforms.
What color is the AppsFlyer logo?
The dominant color of the AppsFlyer logo is Cynical Black (hex #171717). The closest Pantone match is 419 C.
How many colors does the AppsFlyer logo have?
The AppsFlyer logo uses 1 primary color: #171717.
More black logos see all →
More Marketing & Advertising logos see all →
The AppsFlyer logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.