Nº 002 CNN logo

CNN Logo

The CNN logo uses 2 primary colors. Its dominant color is Albanian Red (#CC0000, closest Pantone 485 C). CNN operates in the Tv Movies & Streaming industry.

Color family
red
Brand popularity
Top 1% of indexed brands
Website
cnn.com

Design analysis

The CNN mark is a custom wordmark where the three letters share strokes: the two Ns merge into a single central vertical, creating a continuous zig-zag rhythm. This ligature turns the abbreviation into a single graphic unit rather than three separate characters. The letterforms are geometric, monoline, and squared at the terminals, giving the mark a constructed, industrial feel that reads clearly at very small sizes — essential for lower-third bugs, app icons, and favicon use. The bold weight and absence of fine detail prevent the interlocking Ns from clogging when reproduced in low-resolution video or print.

Interlocking Ns forming a single vertical strokeMonoline geometric letterforms with squared terminalsSignature Albanian Red (#CC0000) on whiteCompact 1:1.2 aspect ratio suited to on-screen bugs

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured palette — #CC0000 (Albanian Red) covering roughly 31% of the mark and #FFFFFF for negative space — is a deliberate high-contrast pair. Red signals urgency and live broadcasting, a convention across global news brands, while the specific hue avoids the orange shift of many competitors, keeping the mark legible on both light and dark backgrounds without a keyline.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

CNN logo, primary version
Primary SVG PNG
CNN logo, white version for dark backgrounds
White SVG PNG
CNN logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the CNN logo, regardless of color or industry.

Brand web palette

Colors CNN uses across its website — the broader brand system around the logo.

About CNN

CNN,​ short for Cable News Network, is a leading news-based pay television channel based in the United States. It was founded in 1980 by U. S. CNN's headquarters is located in Atlanta, Georgia, United States. It operates under the ownership of WarnerMedia News & Sports, a subsidiary of AT&T Inc. CNN offers a wide range of products and services ranging from television news broadcasting to digital platforms and international news coverage. Its primary product is its television news channel, which provides 24-hour news coverage across the United States. The network covers various topics such as politics, business, health, entertainment, and global affairs. On a global scale, CNN has a significant presence. It operates several international bureaus and regional networks across the world, including CNN International, CNN en Español, CNN Airport Network, and CNN Digital. Moreover, CNN has established notable partnerships and joint ventures with major media organizations globally, including Turner Broadcasting System Latin America, CNN-News18 in India, and CNN Philippines. These collaborations allow CNN to provide extensive global news coverage to its viewers. CNN holds a strong market position, particularly in terms of global sales, as it is one of the most-watched television networks worldwide. The network's competition mainly includes other major news outlets such as BBC News, MSNBC, and Fox News, each vying for a share of the audience. CNN has consistently been recognized for its high-quality journalism and has won numerous awards, including Peabody Awards and Emmy Awards. Over the years, CNN has witnessed several significant events and achievements. One noteworthy achievement was becoming the first television channel to provide 24-hour news coverage, revolutionizing the industry. CNN has also adapted its strategy to embrace digital technologies, establishing an influential online presence through its website and a variety of mobile applications. Currently, CNN remains

Questions about the CNN logo

Why do the two Ns in the CNN logo share a vertical line?

The shared stroke turns the three-letter abbreviation into one continuous shape, reinforcing the idea of non-stop, 24-hour coverage while ensuring the mark remains a single, compact unit at tiny screen sizes.

Has the CNN logo always used this exact red?

The current #CC0000 red has been consistent since the 1990s; earlier versions used a slightly darker, more crimson tone, but the interlocking letterform has remained unchanged since the network launched in 1980.

What color is the CNN logo?

The dominant color of the CNN logo is Albanian Red (hex #CC0000). The closest Pantone match is 485 C.

How many colors does the CNN logo have?

The CNN logo uses 2 primary colors: #CC0000, #FFFFFF.

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The CNN logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.