Hotjar Logo
The Hotjar logo uses 1 primary color. Its dominant color is Carbon (#323232, closest Pantone 10399 C). Hotjar operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- hotjar.com
Design analysis
Hotjar uses a combination mark that fuses a lowercase wordmark with a distinctive flame symbol integrated into the letter 'j'. The flame replaces the dot above the 'j', its three curved strokes suggesting rising heat — a direct visual metaphor for the heatmaps that made the product famous. The typeface is a geometric sans-serif with rounded terminals (reminiscent of Circular or a close custom variant), set in tight but legible tracking. This construction works well at small sizes because the flame remains readable down to roughly 16 px height; the wordmark alone holds identity when the symbol is dropped. In the analytics/SaaS category, where many competitors default to abstract geometric marks, Hotjar's literal-but-stylised flame creates immediate category relevance without feeling clip-art generic.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #323232 charcoal provides a near-black anchor that feels technical and trustworthy — standard for B2B analytics tools — while avoiding the harshness of pure #000. In full-colour applications the flame renders in Hotjar's signature orange (#FF6B35), injecting energy and signalling 'heat' data; the dark neutral lets that accent pop without competing. This two-tone strategy keeps the mark flexible across light, dark, and monochrome backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Hotjar logo, regardless of color or industry.
Brand web palette
Colors Hotjar uses across its website — the broader brand system around the logo.
About Hotjar
Hotjar is a powerful tool that enables you to understand and meet the needs of your users with real, unbiased insights. Gone are the days of guessing what your users want - Hotjar allows you to validate your ideas and make informed decisions based on reliable user data. With Hotjar, you can prioritize your roadmap and work on what truly matters. Say goodbye to shooting in the dark and hello to unbiased, reliable user data. Hotjar offers a range of features, including user behavior heatmaps that visually represent how users interact with your site, full recordings of user sessions, and real-time feedback from users. Hotjar is trusted by over 126,500 professionals who rely on it to reduce assumptions and increase their confidence. From product leads and research managers to growth product managers, Hotjar has empowered businesses to build what their users truly want. No credit card is required to get started, so why not give Hotjar a try and unlock the insights you need to succeed?
Questions about the Hotjar logo
Why does the Hotjar logo use a flame?
The flame directly references heatmaps, the core visualisation feature that launched the product. It turns the abstract concept of aggregated user clicks into a memorable, ownable symbol.
Has the Hotjar logo changed since launch?
The mark has seen subtle refinements — mainly optical adjustments to the flame strokes and letter spacing — but the fundamental concept (flame-as-j-dot) and lowercase wordmark have remained consistent since the early brand.
What color is the Hotjar logo?
The dominant color of the Hotjar logo is Carbon (hex #323232). The closest Pantone match is 10399 C.
How many colors does the Hotjar logo have?
The Hotjar logo uses 1 primary color: #323232.
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The Hotjar logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.