Nº 021 Typeform logo

Typeform Logo

The Typeform logo uses 1 primary color. Its dominant color is Eerie Black (#1A1A19, closest Pantone 419 C). Typeform operates in the Programming & Developer Software industry.

Color family
black
Brand popularity
Top 1% of indexed brands
Website
typeform.com

Design analysis

Typeform uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are built on a consistent stroke width with rounded terminals, giving the mark a friendly, approachable rhythm without sacrificing legibility. The "y" carries a subtle descending tail that adds a unique gesture, while the "f" and "r" share a similar curved spine that ties the word together visually. Because the mark relies entirely on typography, it scales cleanly from a favicon to a billboard — no thin lines or intricate details to lose at small sizes. In the SaaS and developer-tool space, where many competitors favor abstract symbols or uppercase logotypes, the all-lowercase treatment signals accessibility and conversation rather than authority, aligning with the product's promise of human-centric forms.

All-lowercase custom geometric sans-serifDistinctive curved tail on the "y"Consistent rounded terminals across letterformsMonochromatic near-black application

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single measured color #1A1A19 is a near-black with a faint warm undertone. It reads as crisp black on light backgrounds but avoids the harshness of pure #000000, softening the mark's digital feel. This neutral choice lets the logo sit comfortably inside any brand-colored UI — whether a customer's pastel survey theme or Typeform's own teal-accented product — without clashing or demanding a protected clear space.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Typeform logo, primary version
Primary SVG PNG
Typeform logo, white version for dark backgrounds
White SVG PNG
Typeform logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Typeform logo, regardless of color or industry.

Brand web palette

Colors Typeform uses across its website — the broader brand system around the logo.

About Typeform

Typeform is a brand that provides innovative solutions for creating engaging and interactive online conversations. They offer a wide range of products and services to meet various needs. With Typeform, you can easily build your own typeform, customize it to match your brand, and gather valuable data from your respondents. Whether you're looking to create customer surveys, feedback forms, or even quizzes, Typeform has got you covered. In addition to their typeform builder, Typeform also offers VideoAsk, a platform that allows you to create personalized videos and receive video responses from your audience. It's perfect for conducting interviews, collecting testimonials, or simply adding a personal touch to your communication. Typeform's community is a dynamic space where creators can share ideas, seek feedback, and learn from each other. With thousands of conversations and active participants, you'll have no shortage of inspiration and support. Join Typeform and collaborate with a community of creators who are building the future of online conversations. Start engaging with your audience like never before with Typeform's intuitive and interactive solutions

Questions about the Typeform logo

Does Typeform use a symbol or icon alongside the wordmark?

No. The primary logo is the wordmark alone. A simplified "t" glyph derived from the custom typeface is used as the app icon and favicon, but it does not appear in the main lockup.

Has the logo changed significantly since launch?

The wordmark has remained visually consistent since the early brand. Minor optical adjustments to spacing and stroke weight have been made for screen rendering, but no public redesign or rebrand has been announced.

What color is the Typeform logo?

The dominant color of the Typeform logo is Eerie Black (hex #1A1A19). The closest Pantone match is 419 C.

How many colors does the Typeform logo have?

The Typeform logo uses 1 primary color: #1A1A19.

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The Typeform logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.