Aruba Networks Logo
The Aruba Networks logo uses 1 primary color. Its dominant color is The New Black (#FF8300, closest Pantone 151 C). Aruba Networks operates in the Telecommunications industry.
- Color family
- orange
- Industry
- Telecommunications
- Brand popularity
- Top 66% of indexed brands
- Website
- arubanetworks.com
Design analysis
The Aruba Networks logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized letter "A" constructed from three concentric arcs that radiate outward, directly evoking wireless signal propagation and connectivity — a literal but elegant visual metaphor for the company's core business. The arcs are uniform in weight and spacing, giving the mark a clean, engineered precision that scales cleanly down to favicon size without losing legibility. The wordmark uses a rounded, humanist sans-serif (customized from a family like VAG Rounded or similar) with open counters and generous spacing, reinforcing approachability while maintaining technical credibility. The lockup is typically horizontal, with the symbol leading the wordmark, though the symbol stands alone effectively as an app icon or social avatar.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The sole brand color, #FF8300, is a high-saturation orange that sits between safety orange and amber. In an industry dominated by blues (Cisco, Juniper, IBM) and reds (Extreme, Fortinet), this hue provides immediate shelf differentiation while signaling energy, optimism, and the "edge" positioning Aruba emphasizes. The warmth counters the cold, technical perception of networking hardware, and the single-color simplicity ensures consistent reproduction across hardware silkscreens, datasheets, and dark-mode UIs without requiring a complex palette.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Aruba Networks logo, regardless of color or industry.
Brand web palette
Colors Aruba Networks uses across its website — the broader brand system around the logo.
About Aruba Networks
Aruba Networks is a leading provider of networking solutions based in the United States. The company specializes in designing and delivering secure and intelligent edge solutions for businesses of all sizes. Aruba Networks was founded in 2002 by Keerti Melkote and Pankaj Manglik. Its headquarters is located in Santa Clara, California. Initially focused on delivering wireless local area network (WLAN) products, Aruba Networks has expanded its product portfolio over the years to offer a comprehensive range of networking solutions. In 2015, Aruba Networks was acquired by Hewlett-Packard Enterprise (HPE) and became a subsidiary of the company. Aruba Networks offers a wide range of products and services to address the networking needs of enterprises. Its main products include wireless access points, switches, controllers, network management software, and security solutions. These products are designed to provide reliable and secure connectivity, enhance network performance, and enable the adoption of advanced technologies such as cloud computing and the Internet of Things (IoT). On a global scale, Aruba Networks operates in more than 100 countries through its network of partners and distributors. It has established strategic partnerships with other technology companies to enhance its product offerings and extend its market reach. For instance, Aruba Networks has collaborated with Microsoft to deliver integrated solutions that combine their respective technologies. In terms of market position, Aruba Networks holds a significant share in the global networking market. It competes with notable competitors such as Cisco Systems, Juniper Networks, and Extreme Networks. Despite strong competition, Aruba Networks has managed to carve out a niche for itself by focusing on innovative solutions and superior customer service. Over the years, Aruba Networks has achieved several milestones and received recognition for its products and services. In 2019, Aruba Networks was named a lead
Questions about the Aruba Networks logo
What does the Aruba Networks symbol represent?
The symbol is a stylized "A" built from three expanding arcs that depict a wireless radio signal radiating outward, directly referencing the company's heritage in WLAN and edge networking.
Has the Aruba logo changed since the HPE acquisition?
The core mark (symbol + lowercase wordmark in orange) has remained visually consistent since before the 2015 HPE acquisition; HPE typically co-brands with a small "Hewlett Packard Enterprise" tagline rather than altering the Aruba logo itself.
What color is the Aruba Networks logo?
The dominant color of the Aruba Networks logo is The New Black (hex #FF8300). The closest Pantone match is 151 C.
How many colors does the Aruba Networks logo have?
The Aruba Networks logo uses 1 primary color: #FF8300.
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The Aruba Networks logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.