PCMag Logo
The PCMag logo uses 1 primary color. Its dominant color is Barberry (#F00F32, closest Pantone 185 C). PCMag operates in the Computer Hardware industry.
- Color family
- red
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- pcmag.com
Design analysis
The PCMag logo is a condensed sans-serif wordmark set in a custom-drawn, heavy-weight typeface. The letters are tightly tracked with minimal inter-character spacing, creating a single dense block that reads as a unit rather than separate words. The "PC" and "Mag" share identical x-height and stroke weight, with no visual separator between them — the capitalisation shift is the only cue. Letterforms feature squared terminals, uniform stroke width, and a slightly compressed proportion that maximises horizontal impact in narrow browser tabs and app icons. At small sizes the mark holds legibility because the counters remain open and the heavy strokes resist fill-in; however, the tight tracking can cause the "M" and "a" to visually merge in low-resolution favicons.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-hue palette — a high-chroma red (#F00F32, Pantone 185 C) on white — cuts through the blue-dominated technology sector where competitors default to cyan, navy, or grey. Red signals urgency and editorial authority, aligning with a publication that positions itself as a decisive buying guide. The absence of a secondary colour keeps reproduction costs low and ensures the mark survives monochrome printing, fax transmission, and dark-mode UI inversion without redesign.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the PCMag logo, regardless of color or industry.
Brand web palette
Colors PCMag uses across its website — the broader brand system around the logo.
About PCMag
PCMag is a trusted brand that provides comprehensive information about technology products and services. With a focus on PC-related hardware and software, PCMag offers detailed reviews, buying guides, and informative articles to help users make informed decisions. PCMag covers a wide range of products and services, including laptops, desktop computers, tablets, monitors, hard drives, SSDs, network attached storage, Wi-Fi routers, and Wi-Fi range extenders. They also provide guidance on topics such as printers, 3D printers, scanners, webcams, computer mice, keyboards, graphics cards, processors, motherboards, and PC cases. In addition to PC-related devices, PCMag also covers mobile phones, modems, hotspots, Bluetooth headsets, mobile phone accessories, and mobile apps for various platforms, including Android, iPhone, and iPad. PCMag is not only limited to hardware and devices, but also covers electronics such as TVs, projectors, media streaming devices, headphones, speakers, ebook readers, cameras, lenses, drones, and virtual reality headsets. Furthermore, PCMag provides insights on electric and hybrid cars, car accessories, smart home devices, home security systems, and health and fitness wearables. Overall, PCMag is a reliable source for technology enthusiasts, offering valuable information and guidance to help users navigate the ever-evolving world of tech
Questions about the PCMag logo
Has the PCMag logo always been red?
The brand has used a red wordmark as its primary identifier for decades, though earlier print-era versions occasionally appeared in black or reversed white on coloured covers. The current #F00F32 value was formalised during the digital-first transition to ensure consistent screen rendering.
Why does the logo lack a symbol or icon?
As a legacy media brand founded in 1982, PCMag built equity on its full name rather than an abstract mark. The condensed wordmark functions as both logo and readable text in search results, browser tabs, and social avatars, eliminating the need for a separate icon that would require additional recognition investment.
What color is the PCMag logo?
The dominant color of the PCMag logo is Barberry (hex #F00F32). The closest Pantone match is 185 C.
How many colors does the PCMag logo have?
The PCMag logo uses 1 primary color: #F00F32.
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The PCMag logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.