Here Logo
The Here logo uses 1 primary color. Its dominant color is Do Not Disturb (#383C45, closest Pantone 4140 C). Here operates in the Computers Electronics & Technology industry.
- Color family
- gray
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- here.com
Design analysis
The HERE logo is a pure wordmark set in a custom geometric sans-serif, rendered entirely in lowercase. The letterforms feature rounded terminals and consistent stroke widths, giving the mark a calm, technical neutrality. The 'e' characters are distinctive with their horizontal crossbars sitting at a uniform height, while the 'r' terminates in an open, horizontal aperture rather than a curve — a subtle detail that improves legibility at small sizes. There is no accompanying symbol, icon, or graphic device; the brand relies entirely on the typographic treatment. This approach works well in the location-technology sector where the mark frequently appears alongside dense map interfaces, in-app UI, and automotive dashboards. The absence of a separate icon reduces visual clutter and ensures the logo remains legible when reproduced at favicon dimensions or embossed on hardware.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured dark charcoal (#383C45) avoids the saturated blues and greens that dominate consumer mapping apps, signaling an enterprise-grade, platform-agnostic positioning. This near-black neutral performs reliably across light and dark map tiles, maintains contrast on both mobile screens and printed fleet assets, and conveys precision without emotional distraction — appropriate for a B2B location-data provider serving automotive OEMs and logistics platforms.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Here logo, regardless of color or industry.
Brand web palette
Colors Here uses across its website — the broader brand system around the logo.
About Here
HERE Technologies is a leading provider of location data and services based in the United States. It offers a wide range of products and solutions for mapping, navigation, and location-based services. Established in 1985, HERE Technologies has a rich history. It was initially known as Navteq, a Chicago-based company specializing in digital mapping data. Navteq quickly became a prominent player in the navigation industry, providing data for various navigation devices and car manufacturers. In 2008, Nokia acquired Navteq and rebranded it as Nokia Location & Commerce. Subsequently, the company underwent another rebranding in 2012 and became HERE, an independent company. HERE Technologies is headquartered in Chicago, Illinois. The company's headquarters houses its executive leadership, research and development teams, and various operational functions. The location is strategically chosen due to its proximity to major transportation hubs and access to a talented pool of professionals in the technology sector. HERE Technologies offers a range of products and services that cater to businesses, developers, and consumers. These include mapping data, real-time traffic information, location-based analytics, fleet management solutions, and autonomous driving technology. The company's products and services are utilized across industries such as transportation, logistics, urban planning, automotive, and more. On a global scale, HERE Technologies operates in over 30 countries. The company has a significant presence in Europe, North America, and Asia. It has established partnerships and collaborations with numerous organizations, including car manufacturers, technology companies, and governments. Noteworthy partnerships include working with companies like Amazon, Microsoft, and NVIDIA to develop mapping and location-based solutions. In terms of market position, HERE Technologies stands as a major player in the location services industry. It competes with companies like Google Maps
Questions about the Here logo
Why does HERE use a lowercase wordmark instead of an icon like Google Maps?
HERE operates primarily as a B2B platform embedded in other companies' products — automotive dashboards, logistics software, developer APIs. A lowercase wordmark integrates cleanly into third-party interfaces without competing for visual space, and the name itself communicates the core value proposition: precise location.
Has the HERE logo changed since the 2012 rebrand from Nokia?
The core lowercase wordmark has remained visually consistent since the 2012 launch. Minor optical adjustments have been made for screen rendering and variable-font implementation, but the letterforms, spacing, and charcoal colour have not been redesigned.
What color is the Here logo?
The dominant color of the Here logo is Do Not Disturb (hex #383C45). The closest Pantone match is 4140 C.
How many colors does the Here logo have?
The Here logo uses 1 primary color: #383C45.
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The Here logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.