Reverso Logo
The Reverso logo uses 1 primary color. Its dominant color is Soothing Sapphire (#157CD5, closest Pantone 2130 C). Reverso operates in the Business & Consumer Services industry.
- Color family
- blue
- Industry
- Business & Consumer Services
- Brand popularity
- Top 1% of indexed brands
- Website
- reverso.net
Design analysis
The Reverso logo is a pure wordmark set in a customised geometric sans-serif. The letterforms are clean, with uniform stroke weight and open apertures that keep the mark legible at small sizes. The most distinctive character is the capital 'R', whose curved leg sweeps downward and slightly under the following 'e', creating a subtle ligature-like connection without sacrificing readability. This single gesture gives the otherwise conventional wordmark a proprietary hook. The mark sits on a single baseline with consistent letter-spacing, making it behave predictably in responsive layouts, app icons, and favicon contexts where horizontal space is tight.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #157CD5 blue occupies the sweet spot between corporate trust and digital approachability. In the language-tools sector, where competitors such as DeepL (deep blue) and Google Translate (multi-colour) dominate, Reverso's single-hue strategy reinforces brand ownership of that specific sapphire tone. It renders cleanly on both light and dark backgrounds, meets WCAG AA contrast for body text, and avoids the purple shift that plagues many digital blues on OLED screens.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Reverso logo, regardless of color or industry.
Brand web palette
Colors Reverso uses across its website — the broader brand system around the logo.
About Reverso
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Questions about the Reverso logo
Does Reverso use a symbol or icon alongside the wordmark?
No. The brand relies exclusively on the customised wordmark. The distinctive 'R' serves as the de facto icon for app tiles and favicons, but there is no separate abstract symbol in the official identity system.
Has the logo changed significantly since launch?
The core wordmark has remained visually stable since the mid-2000s, with only minor optical refinements to spacing and the 'R' leg curve. No public redesign announcement or agency credit has been issued for a major overhaul.
What color is the Reverso logo?
The dominant color of the Reverso logo is Soothing Sapphire (hex #157CD5). The closest Pantone match is 2130 C.
How many colors does the Reverso logo have?
The Reverso logo uses 1 primary color: #157CD5.
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The Reverso logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.