Nº 022 leboncoin logo

leboncoin Logo

The leboncoin logo uses 1 primary color. Its dominant color is Fuego Nuevo (#F56B2A, closest Pantone 6021 C). leboncoin operates in the Business & Consumer Services industry.

Color family
orange
Brand popularity
Top 1% of indexed brands
Website
leboncoin.fr

Design analysis

The leboncoin logo is a pure wordmark set entirely in lowercase letters, rendered in a rounded, geometric sans-serif typeface with uniform stroke weight. The letterforms feature open apertures and generous counters — particularly visible in the 'e', 'o', and 'a' — which preserve legibility when the mark is reproduced at favicon size or on low-resolution mobile screens. The absence of a separate symbol or icon means the brand relies entirely on typographic distinctiveness and colour ownership; the tight, even kerning creates a cohesive visual block that reads as a single unit rather than two words. This construction follows the marketplace convention of approachable, trustworthy wordmarks (cf. Vinted, Airbnb's earlier logotype) but avoids the playful ligatures or custom glyphs that can complicate reproduction across partner platforms and third-party listings.

All-lowercase rounded wordmarkSignature Fuego Nuevo orangeNo accompanying icon or symbolConsistent single-colour application

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured #F56B2A orange sits between a traffic-cone safety hue and a warmer terracotta, delivering high visibility on both light and dark backgrounds without the aggression of pure red. In the classifieds sector — dominated by blues (eBay, Facebook Marketplace) and greens (Gumtree) — this orange carves immediate category differentiation while signalling energy, urgency, and a consumer-to-consumer friendliness that aligns with peer-to-peer commerce.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

leboncoin logo, primary version
Primary SVG PNG
leboncoin logo, white version for dark backgrounds
White SVG PNG
leboncoin logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the leboncoin logo, regardless of color or industry.

Brand web palette

Colors leboncoin uses across its website — the broader brand system around the logo.

About leboncoin

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Questions about the leboncoin logo

Why does leboncoin use only a wordmark without a symbol?

A wordmark ensures the brand name is read every time the logo appears, which is critical for a marketplace where trust is built on name recognition. It also simplifies co-branding with third-party sellers and partners who embed the logo in their own listings.

Has the leboncoin logo changed significantly since launch?

The logo has undergone subtle typographic refinements — mainly weight adjustments and slight rounding of terminals — but has retained the same lowercase wordmark structure and orange colour since the brand's early years, preserving continuity for a user base that spans multiple generations.

What color is the leboncoin logo?

The dominant color of the leboncoin logo is Fuego Nuevo (hex #F56B2A). The closest Pantone match is 6021 C.

How many colors does the leboncoin logo have?

The leboncoin logo uses 1 primary color: #F56B2A.

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The leboncoin logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.