Elsevier Logo
The Elsevier logo uses 1 primary color. Its dominant color is Smashing Pumpkins (#FF551D, closest Pantone 172 C). Elsevier operates in the Business & Consumer Services industry.
- Color family
- red
- Industry
- Business & Consumer Services
- Brand popularity
- Top 1% of indexed brands
- Website
- elsevier.com
Design analysis
Elsevier uses a pure wordmark set in a custom geometric sans-serif. The letterforms are clean, wide, and evenly weighted, with distinctive details like the flat-topped 'E', the open aperture of the 'a', and the horizontal terminal on the 'r' that give the mark a engineered, precise character. There is no accompanying symbol or icon; the brand relies entirely on the typography and its signature orange. This approach works well at small sizes because the counters remain open and the stroke contrast is minimal, so the name stays legible when reproduced as a favicon, on a journal spine, or in a database header. In an industry where many competitors pair a symbol with a serif wordmark to signal tradition, Elsevier's all-caps-avoiding, symbol-free treatment feels modern and platform-agnostic, reinforcing its shift from print to digital infrastructure.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #FF551D is a high-saturation orange-red that sits far from the navy, teal, and forest-green palette dominant in academic publishing. That distance creates instant shelf and screen differentiation. Orange also carries associations with energy, accessibility, and digital innovation, supporting Elsevier's narrative as a technology-led information analytics business rather than a conservative printer.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Elsevier logo, regardless of color or industry.
Brand web palette
Colors Elsevier uses across its website — the broader brand system around the logo.
About Elsevier
Elsevier is a leading publishing company headquartered in the United Kingdom. The company was founded in 1880 by Jacobus Robbers in Rotterdam, Netherlands. It initially started as a publishing house specializing in literature, but it gradually shifted its focus to scientific, technical, and medical content. Elsevier's headquarters is located in London, England. This location serves as the central hub for the company's global operations. The headquarters houses various departments, including editorial, marketing, sales, and administration, supporting the publishing activities that take place worldwide. Elsevier is known for its vast range of products and services. The company publishes academic journals, books, and online databases that cover a wide array of disciplines, including science, technology, healthcare, and social sciences. Their flagship product, ScienceDirect, is a leading full-text scientific database offering millions of peer-reviewed articles. The company operates on a global scale, with offices and subsidiaries in over 40 countries worldwide. It has established strategic partnerships and joint ventures with several organizations, including Academic Press, Cell Press, and Knovel Corporation. Additionally, Elsevier collaborates with numerous universities and research institutions to enhance access to scholarly content and promote scientific advancements. Elsevier dominates the academic publishing market, holding a significant market share. Its global sales are substantial, earning the company billions of dollars in annual revenue. Despite facing criticism from some parts of the academic community regarding its pricing practices and copyright policies, Elsevier remains a prominent player in the industry. Over the years, Elsevier has undergone various changes and made significant advancements. The company has continuously embraced digitalization, transitioning from traditional print publishing to online platforms. It has also invested in technology and da
Questions about the Elsevier logo
Does Elsevier use a symbol alongside its wordmark?
No. The primary logo is a standalone wordmark. Elsevier does not employ a separate icon or monogram in its core brand identity, relying on the custom typeface and orange colour for recognition.
Has the Elsevier logo changed significantly in recent years?
The current wordmark has been in use since a 2016 brand refresh that introduced the custom geometric typeface and the specific orange shade. Earlier versions used a more conventional serif or transitional sans-serif and a darker red.
What color is the Elsevier logo?
The dominant color of the Elsevier logo is Smashing Pumpkins (hex #FF551D). The closest Pantone match is 172 C.
How many colors does the Elsevier logo have?
The Elsevier logo uses 1 primary color: #FF551D.
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The Elsevier logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.