ClickUp Logo: Colors, Hex Codes & Design Analysis

Design analysis

ClickUp uses a camel-case wordmark set in a custom geometric sans-serif. The letterforms are constructed from consistent stroke widths with subtle rounded terminals, giving the mark a technical yet approachable character. The intercap "U" creates a natural visual break that reinforces the two-syllable name without needing a space or color change. A companion symbol — a stylized "C" formed from a continuous stroke that suggests both a checkmark and a forward arrow — sits to the left in lockup and functions independently as an app icon. The mark scales cleanly: the wordmark remains legible down to roughly 18 px height, and the symbol holds its shape at favicon size. In the crowded productivity-software space, the all-black treatment avoids the gradient-heavy, multi-color logos of competitors like Monday.com or Asana, signaling seriousness and enterprise readiness while still feeling modern.

Camel-case "ClickUp" wordmark with custom geometric sans-serifContinuous-stroke "C" symbol doubling as checkmark and forward arrowStrict black-and-white color discipline across all touchpointsConsistent lockup spacing between symbol and wordmark

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured palette is effectively monochrome: #000000 (Armour Wash) dominates at over 90% of the mark. Black-on-white delivers maximum contrast across light and dark UI themes, essential for a tool that lives inside browsers and mobile apps. It also sidesteps the saturated blues and purples that saturate the SaaS category, making the brand instantly calmer and more neutral in a dashboard full of colored tags and status pills.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the ClickUp logo, regardless of color or industry.

Brand web palette

Colors ClickUp uses across its website — the broader brand system around the logo.

About ClickUp

ClickUp is a brand that aims to revolutionize project management and productivity. They believe that the current methods of project management are inefficient and have created their platform as a solution. ClickUp offers a wide range of products and services designed to enhance productivity and streamline workflows. Their platform includes features such as task management, document creation and linking, goal tracking, visual collaboration through whiteboards, real-time reporting on progress, and team chat. They also provide various platform templates to save time on project preparation, allow the addition of custom tools to workflows through ClickApps, and offer integrations with other favorite apps. ClickUp caters to different industries and use cases, including team software development, marketing, operations, engineering, design, and human resources. They also provide solutions for project management, remote work, CRM, and cater to enterprise, startup, and non-profit organizations. The brand prioritizes customer experience and has a dedicated support team available 24/7. ClickUp's core values include delivering exceptional customer experiences, challenging the status quo, and adopting a growth mindset. Founded in 2017, ClickUp has since grown significantly and continues to expand its services. They are based in San Diego and have a passionate and dedicated team focused on saving people time and making the world more productive. With their innovative platform and continuous growth, ClickUp strives to provide a better way for people to work and be more efficient

Questions about the ClickUp logo

Does ClickUp have a logo symbol separate from the wordmark?

Yes. A standalone "C" symbol — a single continuous stroke forming a rounded checkmark that also reads as a forward arrow — is used as the app icon, favicon, and avatar. It appears left of the wordmark in the primary lockup but works independently at small sizes.

Why is the ClickUp logo only black and white?

The brand relies on a strict monochrome system (#000000 on white, or white on dark backgrounds) to maintain maximum legibility inside its own product UI, where colorful project tags, status indicators, and user avatars already compete for attention. The neutrality also simplifies co-branding with partners.

What color is the ClickUp logo?

The dominant color of the ClickUp logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.

How many colors does the ClickUp logo have?

The ClickUp logo uses 1 primary color: #000000.

More black logos see all →

More Programming & Developer Software logos see all →

The ClickUp logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.