Ecosia Logo
The Ecosia logo uses 1 primary color. Its dominant color is Ao (#008009, closest Pantone 2426 C). Ecosia operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 12% of indexed brands
- Website
- ecosia.org
Design analysis
Ecosia uses a lowercase wordmark set in a clean, geometric sans-serif typeface. The letterforms feature rounded terminals and consistent stroke weight, giving the mark a friendly, approachable character that softens the technical nature of a search engine. The absence of a separate symbol means the brand relies entirely on typographic distinctiveness and its signature green. At small sizes — favicon, app icon, browser toolbar — the wordmark becomes illegible, so Ecosia deploys a standalone leaf icon derived from the ‘o’ counter shape, a practical adaptation that preserves recognition without the full logotype. In the crowded search-engine space dominated by multi-color marks (Google) or bold single letters (Bing, DuckDuckGo), the all-lowercase green wordmark signals transparency and environmental focus rather than corporate authority.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #008009 is a mid-tone, slightly blue-leaning green that sits between generic ‘eco’ lime and corporate forest green. It is saturated enough to pop on white browser chrome yet muted enough to avoid the cheap ‘greenwash’ vibe of brighter hues. In the tech/search category, where blues and reds dominate, this green acts as an immediate category disruptor, reinforcing the tree-planting promise every time the mark appears.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ecosia logo, regardless of color or industry.
Brand web palette
Colors Ecosia uses across its website — the broader brand system around the logo.
About Ecosia
Ecosia is a brand dedicated to environmental conservation and reforestation efforts. With a focus on Brazil, known as the farm of the world, Ecosia aims to restore and protect the country's forests that have been cleared for meat consumption. By planting trees in the Atlantic Forest, Ecosia is safeguarding 60% of Brazil's endangered animal and plant species. Each tree plays a vital role in preserving wildlife. In addition, Ecosia collaborates closely with farmer families in the Amazon's eastern region to implement agroforestry and regenerative agriculture systems. Sadly, only 20% of the former rainforest remains. Tree planting occurs year-round across Brazil, and Ecosia's partners work closely with landowners. The brand tackles challenges such as overgrazing and fires, while also combating current environmental politics. Notable tree species include Euterpe edulis, Cedrela fissilis, and Schinus terebinthifolia. By joining Ecosia, individuals can contribute to reforestation efforts and make a positive impact on the environment
Questions about the Ecosia logo
Does Ecosia have a separate logo symbol besides the wordmark?
Yes. For favicons, app icons, and tight spaces, Ecosia uses a simplified leaf icon that originates from the counter of the lowercase 'o' in the wordmark. The leaf carries the same green and works at sizes where the full wordmark would blur.
Has the Ecosia logo changed significantly over time?
The brand has refined its wordmark several times since 2009, moving from a more organic, hand-drawn style to the current geometric sans-serif. Each iteration retained the lowercase format and green palette, evolving toward better legibility and digital scalability rather than a radical redesign.
What color is the Ecosia logo?
The dominant color of the Ecosia logo is Ao (hex #008009). The closest Pantone match is 2426 C.
How many colors does the Ecosia logo have?
The Ecosia logo uses 1 primary color: #008009.
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The Ecosia logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.